Jobs / United States / HelloFresh Benelux B.V.
Manager, Brand Media Strategy & Planning
HelloFresh Benelux B.V. · 🇺🇸 New York, NY, United States
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About the role
You will be a key member of the Brand Marketing team, supporting the HelloFresh Group to drive brand media strategy and planning in the US. This role oversees media planning across HelloFresh portfolio of brands (HelloFresh, Factor, GreenChef, and EveryPlate). Our ideal candidate has a strong track record in brand marketing campaigns, social/digital media planning and communications planning, with the ability to translate brand strategy and business objectives into effective, full-funnel media strategies. This role requires both strategic thinking and operational excellence, connecting the brand proposition and audience insights to channel strategy, while influencing channel-specific creative and driving measurable business impact. This is a high-impact role driving growth for the HelloFresh group and partnering across the broader Marketing organization. This is a hybrid role based in New York. You will … • Media Campaign Planning: • Support the development, execution and communication of brand media strategies in partnership with internal stakeholders and external agency partners. • Develop audience targeting strategies informed by research, insights, and performance data. • Brief, review, and approve media plans developed by external media agencies, ensuring alignment with strategic objectives and budget allocations. • Apply communications planning principles to ensure media plans align with the brand proposition, audience insights, and moments that matter. • Influence channel-specific creative and messaging strategies by leveraging knowledge of media environments and audience behaviors. • Insights, Analytics & Measurement: • Translate insights from marketing analytics, attribution models, and Media Mix Modeling (MMM) into actionable planning and investment decisions. • Monitor and analyze media performance, driving on-going optimization and performance improvements across weekly, monthly, and quarterly reporting cycles. • Be accountable for delivering against brand and acquisition KPIs, including conversion, CAC, ROI, and brand lift metrics. • Support testing initiatives (e.g., channel tests, creative tests, geo tests) with Marketing Analytics to validate performance and unlock incremental growth. • Process: • Build and own scalable processes that ensure accurate media implementation, campaign setup, budget pacing, and operational excellence. • Partner with internal teams and agencies on media trafficking, ad operations, campaign execution, contracts, invoicing, billing, and campaign auditing. You are… • A marketing strategist who can derive insights, recommendations and action plans from qualitative market trends, consumer feedback, and large data sets. • Data driven - advising and guiding based on data-driven metrics, track defined targets to measure channel performance • Solutions oriented, developing new ways of approaching complex problems. • Highly collaborative - proactively seeking input from peers and leaders in problem solving. • An expert in project management, with strong organizational and communication skills. • Nimble, adapting quickly and addressing challenges in a proactive manner. You have… • 5+ years of relevant professional experience with demonstrated, consistent results. • Experience in the U.S. media market, with understanding of the national media landscape and buying ecosystem. • 3+ years managing media agencies or external partners, with experience influencing cross-functional teams and driving accountability. • Strong knowledge of digital media channels (Social Media, CTV/OTT, YouTube, Streaming Audio, Podcasts) with hands-on planning or campaign management experience. • Background in eCommerce and/or subscription-based business models is a plus. • Strong analytical fo