Senior Marketing Manager (m/f/d), Path to CMO

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About the role

EPHIA is a continuing education platform in aesthetic medicine for licensed physicians and dentists. We combine LÄK-certified online courses with supervised hands-on training in Berlin-Mitte, all on our own platform. Our approach is "Ethik & Business": we support physicians from their first botulinum course all the way to running their own practice. That means sound medical training, real entrepreneurial know-how and a clear ethical stance. We are profitable and not venture funded. So far all our growth has been organic, through word of mouth and a strong brand in the physician community. After a successful launch of our first location in Berlin, we now want to grow across Germany. We are looking for a Senior Marketing Manager to lead this growth. You will work directly with the founders, and over the next one to two years you will grow into the CMO role. Tasks • Set up performance marketing on Meta from scratch and scale it: tracking, creatives, testing and budget allocation • Own SEO for our plattform technical SEO, content strategy and rankings for course and topic searches • Build email marketing and CRM: newsletters, lead nurturing and automated funnels from first interest to course booking • Plan and run the marketing launch for new locations in Germany • Define KPIs, build dashboards and steer by CAC, conversion rate and ROAS • Work with the founders on positioning, messaging and growth priorities • Coordinate with our social media content creator and external partners • Keep all communication compliant with the Heilmittelwerbegesetz (HWG) and the professional codes for physicians • Over time, build the marketing team and own the marketing strategy as CMO Requirements • 3+ years in marketing, including hands-on experience with Meta Ads and SEO • A track record of measurable growth, ideally in a startup or small, fast-growing company • Experience with email marketing, CRM and marketing automation tools • Strong analytical skills (GA4, Tag Manager, Meta Conversions API, Search Console) • A builder mindset: you like to set things up yourself before you hand them off • Vibecoding skills are a big plus : you build landing pages, tools or automations with AI coding tools • Fluent German and very good English (target audience is german speaking) • Experience in healthcare, education or another regulated industry is a plus • Hunger and ownership: you want to grow with us into a leadership role • Willingness to come to Berlin regularly for team events and to attend some of our courses in person Benefits • A strong brand and an engaged community to build on, with paid channels still untouched • A clear path to CMO within one to two years • A future equity package that gives you real ownership in a profitable company • Direct collaboration with the founders and short decision paths • Growth without investor pressure, because we are profitable and entirely founder owned • Remote work with regular team events in Berlin • Freedom and budget to build the marketing setup your way • A product with a purpose: making aesthetic medicine more ethical and more professional We look forward to hearing from you. Please send your CV and a few lines about a growth result you are proud of. If you have built something yourself (vibecoded or not), include the link. Find Jobs in Germany on Arbeitnow

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