Senior Growth Marketer

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About the role

Hi 👋 we’re Genio. We create beautifully simple learning tools that boost knowledge, skills, and confidence. • We’re a SaaS scale up and one of the fastest growing tech companies in the North. • There’s 90+ of us around the UK with our HQ in Leeds. • Our software is award-winning and used by 100,000s of students at over 1,000 universities & colleges worldwide. • We’re growing so we can achieve our mission to support 1 million students to become better learners by 2030. 🚀 About the role Career track: IC4 Unit: LX We are looking for our first Senior Growth Marketer (IC4) to join our new Study Platform unit. In this high-impact, pioneering role, you will be responsible for acquiring and growing an engaged student user base for our 0-1 Genio Planner product and the broader Genio Study Platform we are building on top of it. You will drive student adoption, nurture an active cohort of learner advocates, and convert user momentum into the evidence and pipelines needed to expand into a high-value, institution-wide B2C2B sales motion. You will be responsible for: • User Acquisition & Retention: Building Planner’s D2C user base from zero into a meaningful, retained cohort of student users ahead of and beyond our September 2026 launch. • Full-Funnel Ownership & Experimentation: Operating in high-ambiguity, pre-PMF environments to design, execute, and analyze rapid growth experiments across paid social, campus ambassador programs, organic SEO, and referral channels. • Signal Architecture & Budgeting: Defining and tracking crucial metrics like activation, engagement, retention, and .edu concentration while managing the Planner growth budget to defend and optimize spend. • Product Feedback Loop: Gathering qualitative and quantitative user feedback from Planner users and translating it into clear, prioritized inputs for our product roadmap. • PLG to Sales Handoff: Working closely with the institutional sales team to spot universities with concentrated student usage and package that data into qualified leads for future high-value sales. 👥 Meet the team You will operate with high autonomy on a dynamic 12–14 person team, working most closely with: • Learner Experience Product Development team (insert here who they will be) • Holly, our CPO (whom you will report into) • Wider Genio marketing and brand team 👤 About you: Essential: • Full-Funnel Ownership: Proven track record of owning user acquisition, activation, and retention strategy in a pre-PMF or high-ambiguity scale-up context. • Rapid Experimentation Cadence: Demonstrated ability to run disciplined, evidence-led growth experiments and quickly pivot or scale based on results. • Metrics & Analytics Rigor: Hands-on experience establishing signal architecture, analyzing retention, calculating CAC, and demonstrating ROI on marketing spend. • Founder-Mode Autonomy: A self-starter who moves comfortably between high-level strategy and rolling up their sleeves for hands-on execution. • User Advocacy: A strong passion for the learner experience, actively collecting and translating quantitative and qualitative user feedback to shape product features. Bonus / Nice to have: • Experience in EdTech or consumer products targeting higher education students. • Familiarity with transitioning product-led growth (PLG) adoption into large B2B sales cycles. 💰 Salary and benefits: £60,000 - £70,000 dependent upon experience 🏖️ 33 days annual leave (Inclusive of bank holidays) 🎄 3 gifted days off at Christmas 💰 EMI Share Options Scheme 🎓 Generous individual learning and training allowance ⌚ Truly flexible hours to suit when you work best 💻 Full home working set up and beautiful collaborative office space 🚗 Free Leeds City Centre office parking 🌴 Nomad working policy with fami

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