Jobs / Japan / Continental Automotive Systems INC
JP Tire_RE Trade Marketing Specialist
Continental Automotive Systems INC · 🌍 Tokyo, JP
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Sponsor Radar — Continental Automotive Systems INC
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About the role
Trade Marketing Strategy & Planning • Develop and execute trade marketing strategies aligned with company sales and marketing objectives. • Plan annual trade marketing calendars, promotional roadmaps, and product launch support activities. • Identify and drive key seasonal campaigns, retailer activation programs, and sales growth opportunities. • Monitor market trends and proactively optimize plans to maximize business performance. Retailer Engagement & Dealer Relationship Management • Act as the primary marketing contact for dealers, distributors, and retail partners. • Build strong partnerships and provide tailored marketing support to drive sell-in and sell-out performance. • Collaborate with sales teams to align trade marketing initiatives with business objectives. • Gather market insights and customer feedback to improve marketing effectiveness and customer satisfaction. Promotional Campaigns & Dealer Programs • Design, implement, and evaluate trade promotion campaigns to increase sales and brand visibility. • Manage dealer incentive schemes, loyalty programs, and seasonal promotional activities. • Develop customized marketing plans for key accounts and strategic partners. • Coordinate co-branded campaigns and joint marketing initiatives with retailers and distributors. POSM & Merchandising Management • Plan, develop, and manage point-of-sale materials, merchandising tools, and promotional assets. • Ensure all marketing materials comply with brand guidelines and effectively engage target consumers. • Manage inventory, distribution, and lifecycle of POS materials and promotional merchandise. • Maintain attractive and up-to-date retail displays to enhance brand presence at the point of purchase. Event & Trade/Road Show Management • Organize dealer conferences, customer events, incentive programs, and driving experiences. • Manage event planning, logistics, vendor coordination, and on-site execution. • Represent the company at trade exhibitions, auto shows, and industry events. • Coordinate booth design, product displays, and visitor engagement activities to maximize event impact. Cross-Functional Collaboration • Work closely with Sales, Product, PR, and Digital teams to ensure integrated go-to-market execution. • Coordinate external agencies, suppliers, and retail partners to deliver marketing programs efficiently. • Share market intelligence and business feedback to support continuous improvement and strategic decision-making. • Bachelor’s degree in Marketing, Business Administration, or a related field. • 3+ years of experience in Trade Marketing, Retail Marketing, Channel Marketing, or a related commercial function. • Proven experience in developing and executing trade promotions, marketing campaigns, events, and retail activation programs. • Resilient, adaptable, and able to perform effectively in a fast-paced environment while responding to diverse customer and business needs. • Outgoing personality with excellent communication, relationship-building, and stakeholder management skills. • Business-level English and native-level Japanese. Ready to drive with Continental? Take the first step and fill in the online application.