RVP Sales EMEA, Process Transformation (Regrello & Apromore)
Salesforce INC · 🌍 Spain - Madrid
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About the role
To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts. Job Category Sales Job Details About Salesforce Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all. Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce. Salesforce is seeking a transformational Regional Vice President to lead the Process Transformation (Regrello & Apromore) sales organization across EMEA. You will join the AI Labs extended leadership community as a key regional leader. You will own commercial execution across Europe, the Middle East and Africa. That means driving revenue growth, new customer acquisition, expansion and scalable go-to-market motions across a diverse, multi-country, multi-language region. You will be a trusted advisor to regional and global senior leadership. You will shape the long-term growth strategy for Process Transformation in EMEA and strengthen Salesforce's market position. Success needs a strong customer focus, an understanding of local market dynamics and regulation across mature and emerging markets, and disciplined execution in a complex, fast-evolving organization. The ideal candidate combines enterprise-scale leadership, deep expertise in business process optimization and process mining, a consultative style, and commercial acumen. They are a systematic builder with intellectual curiosity and organizational agility. They can anticipate market shifts, align senior stakeholders, build and inspire high-performing teams, and accelerate growth in the era of the Agentic Enterprise. Responsibilities • Own the EMEA revenue strategy for Process Transformation, driving predictable growth across acquisition, expansion and retention in all sub-regions (for example UK&I, DACH, Nordics, Benelux, France, Southern Europe, Middle East and Africa). • Shape and execute the EMEA go-to-market strategy. Use industry plays (for example financial services, manufacturing, telco, public sector, healthcare), coverage models that fit each cluster, and partnerships with global and local SIs and ecosystem partners. • Lead the evolution of the sales motion in the agentic enterprise, helping customers use AI, data and automation to transform their business processes. • Act as a trusted advisor to CEOs, CIOs, CTOs, Chief Data Officers and COOs across the region. Position Salesforce's Business Process Optimization portfolio as a platform for measurable business outcomes. • Partner with Solution Engineering, Customer Success, Alliances & Channels, Industry GTM, Enablement and EMEA country and cluster leadership. Deliver a unified customer experience. • Own business performance and operating rigor: forecasting, pipeline health, inspection and performance management, with clear insights for global executive leadership. • Build and lead a high-performing, culturally diverse team across many countries and time zones. Foster accountability, customer obsession and excellence, and develop and retain top talent, including regional sales leaders. • Navigate regional variation in regulation, data residency and privacy (for example GDPR and local public-sector requirements), procurement practices and business culture. • Lead through organizational and market transformation