Senior Specialist Marketing

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About the role

Our Purpose Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential. Title and Summary Senior Specialist Marketing The Mastercard office in Budapest is seeking a proactive and experienced Senior Marketing Specialist to support the execution of marketing initiatives across the country. This role is ideal for a detail-oriented and results-driven professional with a strong background in media planning and project management, who thrives in a dynamic team environment, is eager to grow, and brings fresh ideas to continuously improve marketing impact. Job Title: Senior Specialist, Area Marketing (Fixed Term Contract - Maternity cover) Key responsibilities: • Execute local marketing activities and campaigns across HU in line with business objectives and global priorities • Support the planning and implementation of integrated 360° campaigns with a strong focus on media planning and coordination • Independently lead assigned marketing projects end-to-end, ensuring timely, on-budget and high-quality delivery • Lead day-to-day project management of marketing initiatives, ensuring smooth delivery across channels and stakeholders • Coordinate with media, creative, and production agencies, providing clear direction, feedback, and ensuring timely execution • Monitor campaign performance, prepare regular reports, and recommend optimizations based on data and insights • Manage assigned marketing budgets, track spending, and ensure alignment with financial processes and forecasts • Support the development of marketing materials and presentations, ensuring consistency and high quality • Collaborate with internal teams and external partners to deliver effective marketing programs and activations • Proactively bring new ideas and solutions to enhance campaign performance and ways of working About the role: • Execute marketing plans and activities in the Hungary in alignment with overall marketing and business strategy • Support media planning, including channel selection, budget allocation, and performance tracking • Lead and coordinate end-to-end delivery of complex marketing projects, from concept through execution to post-campaign evaluation • Take ownership of selected key initiatives (e.g. partnerships, campaigns, or special projects), ensuring strategic alignment, strong execution, and measurable impact • Drive cross-functional collaboration across marketing, product, and business teams to ensure integrated and effective campaign delivery • Oversee campaign development and execution, including messaging, assets, and communication flows across channels • Act as a key point of contact for stakeholders, ensuring clear communication, alignment, and smooth project delivery • Identify opportunities for innovation and continuous improvement, bringing new ideas, formats, and approaches to enhance campaign effectiveness and customer engagement All About You: We’re looking for someone who is very well organized, collaborative, and passionate about delivering high-quality marketing campaigns and projects, with 2-3 years of experience in related fields. Ideally you: • Bring solid project management skills and are comfortable coordinating complex initiatives • Can manage multiple projects simultaneously and prioritize effectively • Have exceptional communication skills both written and verbal • Are proactive, curious, and

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