PM GI HCC

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About the role

PM GI HCC Introduction to role   This role leads the brand strategy for GI HCC, from design and planning through to implementation and evaluation. It covers all marketing activities for the assigned products, including multi-channel and digital solutions such as social media, inside sales and distribution strategy. The position owns all marketing materials and communications for the product, drives marketing programmes and implements changes, and analyses market data to identify key segment drivers. As an active, leading member of a cross-functional team including FLSM, Medical, Regulatory, Diagnostic and Market Access, this role ensures sharp execution of tactics that truly move the needle for patients living with cancer. Accountabilities   In this role, responsibility spans the full brand lifecycle. This includes preparing, updating and executing robust Brand Plans that deliver both short- and long-term market share and profitability targets. Market and customer insights are gathered and interpreted to shape strategy: segmentation, SWOT, competitor analysis and sector developments are translated into clear operational plans that stay current in a fast-changing environment. Strategic decisions are led to improve business performance, while brand strategy and plans are developed and implemented in close collaboration with Sales Management, Medical, Regulatory, Diagnostic and Market Access. Synchronisation with the cross-functional team is maintained through clear, continuous communication and strong relationships, increasing recognition and awareness of the brand strategy across AstraZeneca. Close bilateral communication with the product promotion team via FLSMs ensures strategic and operational plans are implemented effectively across Israel, with regular feedback loops and follow-up on execution. The role also maintains effective links with global brand teams and marketing groups to share information and effective practices. Field presence is key: dual visits with the product promotion and medical teams help identify and solve issues quickly, while strong relationships are built and maintained with Opinion Leaders to shape and support the brand’s impact. Ready to influence how GI HCC care evolves? Essential Skills/Experience   • At least 2 years of PM experience in pharma sector, from Oncology Therapy Area and if possible, breast and optional   • Strategic thinker with ability to set product vision   • Effective at teamwork and have ability to lead a cross team   • Have a strong scientific knowledge   • Can create strong relationships with customers and leading KEEs   • Excellent communication and presentation skills   • Have a strong analytical skill   • Has the ability to accept changes & fast adaptation, agility skills   • Bachelor’s degree- life science area from a reputable university   • Very good command of written and spoken English   Desirable Skills/Experience   • Previous experience in Oncology   • Master's degree in life sciences or business administration   AstraZeneca offers the chance to combine scientific depth with commercial impact, working across a broad and innovative oncology pipeline that turns transformative ideas into real treatments for people living with cancer. Commercial leaders here are trusted to take initiative, challenge norms and make quick, smart decisions, with science as the guide rail. Collaboration is genuine: diverse teams co-create solutions, share best practice and learn from both success and failure, all in an environment that values authenticity, accountability and continuous learning. With a strong focus on inclusion, empowerment and entrepreneurial thinking, this is a place to shape the future of cancer care while building a career grounded in commercial excellence and meaningful

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