Director, HBV/HDV Marketing Promotions

Start free →

Or apply yourself on the official page →

About the role

At Gilead, we’re creating a healthier world for all people. For more than 35 years, we’ve tackled diseases such as HIV, viral hepatitis, COVID-19 and cancer – working relentlessly to develop therapies that help improve lives and to ensure access to these therapies across the globe. We continue to fight against the world’s biggest health challenges, and our mission requires collaboration, determination and a relentless drive to make a difference.   Every member of Gilead’s team plays a critical role in the discovery and development of life-changing scientific innovations. Our employees are our greatest asset as we work to achieve our bold ambitions, and we’re looking for the next wave of passionate and ambitious people ready to make a direct impact.   We believe every employee deserves a great leader. People Leaders are the cornerstone to the employee experience at Gilead and Kite. As a people leader now or in the future, you are the key driver in evolving our culture and creating an environment where every employee feels included, developed and empowered to fulfil their aspirations. Join Gilead and help create possible, together. Job Description   As the HBV/HDV Marketing Promotions Director you will:   • Drive bold creative campaigns that educate HCPs and patients to support product utilization • Develop compelling stories to highlight our differentiated clinical data • Shape the future of HBV promotions by translating data-driven insights into impactful promotional programs through personal and non-personal channels • Support the development of HDV promotional strategies and tactics   Job responsibilities include but are not limited to the following:    Role Overview & Responsibilities • Lead development of U.S. HBV HCP personal promotion strategy and executional plan ensuring alignment with brand objectives and evolving market dynamics. • Create materials for HCP personal promotion in partnership with Sales Leadership, including call flows, objection handling, and sales tools tailored to a mature brand. • Pull-through new global HBV HCP campaign and shape the development of a new patient campaign  • Lead HBV DTP/DTC promotional efforts • Assist in the development of HDV promotional materials and initiatives and prepare for competitive market events • Oversee non-personal tactical initiatives including but not limited to websites, social media, digital/print media initiatives, SEO/SEM, email marketing to optimize success of the brand   • Develop marketing solutions to a wide range of complex problems which require the regular use of ingenuity and innovation.  Ensure solutions are compliant and consistent with organization objectives. • Collaborate with Learning & Development to define Sales training objectives and content as well as support execution of workshops at national sales meetings. • Deliver compelling presentations to internal stakeholders and external audiences, translating strategy into action. • Generate and synthesize insights from multiple data sources to inform strategic decisions and optimize promotional impact. • Define and track marketing KPIs, using data to drive continuous improvement and performance optimization. • Serve as a core team member for brand strategy and annual plan of action development. • Effectively manage agency relationships and budgets, ensuring high-quality output and fiscal discipline. • Manage Medical-Legal-Regulatory review committee discussions to ensure promotional tools and communications are compliant with all relevant laws, regulations, and internal policies. Basic Qualifications Bachelor's Degree and Twelve Years’ Experience OR Masters' Degree and Ten Years’ Experience OR PhD and Eight Years’ Experience Preferred Qualifications • 10+ years of experience in p

View the official posting →