Senior Product Director, Agentification, Skills and Data

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About the role

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. We work with the world's most valuable brands and have global reach across 100+ markets, with deep local expertise. Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow. For more information, visit WPP.com. About Data & Technology Solutions WPP’s Data & Technology Solutions is WPP’s unified global data products and technology team. We work with our agencies and clients to build data-driven solutions and technology product to power marketing transformation. WPP Open is our AI platform for marketing, it connects marketing professionals, data, tools and AI in a single place. WPP Open is the simplest, safest and fastest way to realise the benefits of scaled AI – delivering better-informed creative ideas faster and at scale. Why We Are Hiring: We are seeking a technically minded product leader to define what WPP's agents are actually able to do. This is a new role, created to own the layer beneath the interface: the core set of skills and tools that agents call, the guardrails that keep them safe to use, the data and context they reason over, and the agentification of WPP's own applications so that they can be operated by an agent and not only by a person. The ideal candidate will have taken an established product and made it agent-native — exposing its capabilities as tools, skills and data an agent can call, defining the contracts, permissions and behaviour around them, and proving the result is reliable to put in front of enterprise customers. Skills, tools and agentification are not new in the industry, and we are looking for someone who has already done this work somewhere it mattered. This is a more technical product role in the Agentic Experience pillar and sits at the intersection of product and AI. You may come from product management, engineering or data science. What matters is that you can hold a clear point of view on where a capability belongs — in the model, in a tool, in the data, or in the interface — and defend it with evidence. It is also a visionary / forward-looking role in the pillar. A good deal of what you will own does not exist yet, and part of the job is deciding what should. This requires a product leader who is comfortable with ambiguity but still ships, and who can bring a large organisation along with them. What You Will Do: Within this IC role, reporting into the Senior Director Product Enablement WPP Open – you will: • Own the vision, strategy and roadmap for skills, tools and agentification across WPP Open, ensuring alignment with the broader Open strategy and business objectives. • Define the core set of skills that WPP's agents are built from — what exists as a first-party skill, what is left to users to compose, and what should not be a skill at all. • Own the tool layer: how WPP and third-party capabilities are exposed to agents through well-defined interfaces, contracts, permissions and connectivity standards such as MCP. • Lead the agentification of WPP applications, working with the teams that own them to make their capabilities callable, observable and safe to operate agentically. • Define the guardrails (what an agent may do, on whose authority, with what da

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