Lifecycle Marketing Analyst, Prospect

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About the role

At Braze, we have found our people. We’re a genuinely approachable, exceptionally kind, and intensely passionate crew. We seek to ignite that passion by setting high standards, championing teamwork, and creating work-life harmony as we collectively navigate rapid growth on a global scale while striving for greater equity and opportunity – inside and outside our organization. To flourish here, you must be prepared to set a high bar for yourself and those around you. There is always a way to contribute: Acting with autonomy, having accountability and being open to new perspectives are essential to our continued success. Our deep curiosity to learn and our eagerness to share diverse passions with others gives us balance and injects a one-of-a-kind vibrancy into our culture. If you are driven to solve exhilarating challenges and have a bias toward action in the face of change, you will be empowered to make a real impact here, with a sharp and passionate team at your back. If Braze sounds like a place where you can thrive, we can’t wait to meet you. WHAT YOU'LL DO As a Lifecycle Marketing Analyst, you will be responsible for building and executing the prospect email programs that generate MQLs and drive new business pipeline for Braze. You will build, test, and optimize multi-touch email nurture programs — including industry-specific drips, product nurtures, and campaign-aligned sequences that move prospects through the funnel and convert interest into qualified opportunity. The ideal candidate is a detail-oriented email marketer who is energized by execution, curious about performance data, and excited about how AI can accelerate personalization, increase testing velocity, and create efficiencies across the prospect email program. In this role, you will: • Build, QA, and deploy prospect email nurture campaigns and sequences, including Media and Entertainment, Retail, Financial Services industry drips and product-aligned sequences • Run A/B tests across subject lines, CTAs, and content to improve open rates, click-through rates, and MQL conversion • Maintain audience segmentation, Canvas logic, and suppression rules for existing nurture flows in Braze • Partner with Marketing Operations on campaign tracking and integration with our lead scoring model in Salesforce • Produce monthly prospect email metrics reports • Explore AI-powered tools and workflows to improve email personalization and execution efficiency WHO YOU ARE • Proven experience in email marketing, CRM marketing, or lifecycle marketing • Hands-on experience building and managing email campaigns in a marketing automation platform - experience Marketo is a strong advantage • A data-driven approach to email optimization - you use performance data to identify what's working, form a hypothesis, and test it • Solid understanding of segmentation, list management, lead scoring, and email deliverability fundamentals • Strong attention to detail and a high standard for QA before any send goes live • Comfortable working with Salesforce or similar CRM for list management and funnel reporting • Comfortable collaborating across distributed, global teams #LI-Hybrid WHAT WE OFFER Braze benefits vary by location, and we encourage you to review our specific benefits offerings for each country at here . More details on benefits plans will be provided if you receive an offer of employment. From offering comprehensive benefits to fostering hybrid ways of working, we've got you covered so you can prioritize work-life harmony. Braze offers benefits such as: • Competitive compensation that may include equity • Retirement and Employee Stock Purchase Plans • Flexible paid time off • Comprehensive benefit plans covering medical, dental, vision, life, and disability • Famil

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