Lifecycle Marketing Senior Specialist

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About the role

At Braze, we have found our people. We’re a genuinely approachable, exceptionally kind, and intensely passionate crew. We seek to ignite that passion by setting high standards, championing teamwork, and creating work-life harmony as we collectively navigate rapid growth on a global scale while striving for greater equity and opportunity – inside and outside our organization. To flourish here, you must be prepared to set a high bar for yourself and those around you. There is always a way to contribute: Acting with autonomy, having accountability and being open to new perspectives are essential to our continued success. Our deep curiosity to learn and our eagerness to share diverse passions with others gives us balance and injects a one-of-a-kind vibrancy into our culture. If you are driven to solve exhilarating challenges and have a bias toward action in the face of change, you will be empowered to make a real impact here, with a sharp and passionate team at your back. If Braze sounds like a place where you can thrive, we can’t wait to meet you. Company Level: 7 WHAT YOU’LL DO Braze is hiring a Senior Marketing Senior Specialist, Customer Lifecycle to join our São Paulo office. You will be responsible for building and executing lifecycle marketing programs that drive adoption, retention, and expansion amongst our customer base. You will work closely with the Director of Lifecycle Marketing to develop and execute multi-channel customer lifecycle programs, including always-on engagement, product adoption, upsell, and event audience development programs that deepen customer relationships and support Braze's growth goals. The ideal candidate is a strategic marketer who brings deep Braze platform expertise, strong cross-functional instincts, and a data-driven approach to lifecycle program development. You thrive in a fast-paced environment, are energized by building programs that directly impact customer retention and revenue expansion, and have a clear point of view on how AI - including BrazeAI™ tools and AI-assisted workflows - can accelerate execution, sharpen personalization, and elevate lifecycle marketing at scale. This role reports to the Director, Lifecycle Marketing. In this role, you will: • Own the end-to-end strategy and execution for customer lifecycle marketing campaigns, including always-on journeys, product adoption programs, upsell campaigns, and event audience development • Build and optimize customer lifecycle campaigns, Canvases, and segments in the Braze platform, including complex audience logic, multi-step journey orchestration, A/B experimentation, and AI personalization • Manage the customer campaign calendar - tracking deadlines, and ensuring programs launch on time, on brief, and against clear success metrics • Translate high-level lifecycle strategy from the Director into executable, multi-channel programs with defined goals, audiences, and measurement frameworks • Actively explore and implement AI-powered workflows - including BrazeAI Operator™ and Agent Console™— to drive personalization at scale, increase campaign efficiency, and reduce manual build complexity • Drive cross-functional alignment with Customer Success, Account Management, Product Marketing, Content, Product Analytics, Growth Engineering, and Global Campaigns to ensure lifecycle programs are coordinated with go-to-market motions and CSM activity • Document Braze@Braze AI testing efforts, use cases, and learnings for internal enablement and external storytelling • Understand the impact of your programs on retention, expansion, and upsell pipeline; set and achieve goals that align with driving customer growth for the overall business WHO YOU ARE • Proven track record in lifecycle, CRM, or customer marketing, with a strong fo

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