Jobs / China / Astrazeneca Pharmaceuticals Lp
SM/AD-Omnichannel Insight
Astrazeneca Pharmaceuticals Lp · 🌍 China
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About the role
SUMMARY OF THE ROLE As the pharmaceutical industry accelerates its digital transformation, Customer Insights and Advanced Analytics have emerged as a core engine driving commercial strategy evolution. This role serves as a critical pillar of the company's Digital & AI strategy, carrying the strategic mandate to reshape customer engagement models through data intelligence and lead the organization's transition from an "experience-driven" to an "insights-driven" paradigm. Positioned at the intersection of commercial strategy and analytical innovation, this role will lead the Customer Insights Analytics team, leveraging the full spectrum of customer interaction data to build a forward-looking insights ecosystem and advanced analytics capability. This will provide strategic-level decision support, enabling the company to establish differentiated competitive advantages in an increasingly complex market landscape. The role holder will serve as a strategic partner to each BU, deeply embedded in commercial planning, translating data intelligence into quantifiable business growth drivers, and ultimately establishing an industry-leading analytics intelligence ecosystem in the customer engagement domain. We seek a leader who combines strategic vision, commercial acuity, and analytical depth — one who can not only discern the commercial logic behind the data, but transform it into future-oriented strategic action. ROLE & RESPONSIBILITIES 1. Strategic Planning & Insights Architecture • Insights Strategy & Roadmap Design : Define and advance the mid-to-long-term strategic roadmap for customer insights and advanced analytics, ensuring capability development is tightly aligned with the company's commercial strategy and digital transformation vision • Omni-Channel Insights Ecosystem Development : Leveraging multi-channel customer interaction data (encompassing rep engagements, digital touchpoints, content interactions, and beyond), architect a 360-degree customer intelligence profiling system that delivers deep understanding of customer needs, behavioral patterns, and customer insights. • Insights Assetization : Drive the productization and platformization of core insights, transforming fragmented analytical outputs into sustainable strategic intellectual assets that continuously empower business performance 2. Advanced Analytics Leadership & Innovation • Forward-Looking Analytics Capability Building : Spearhead advanced analytics initiatives including predictive analytics, customer response modeling, Next Best Action intelligent recommendations, and customer journey deep-mining, continuously expanding the analytical frontier to create incremental business value • Methodology & Technology Innovation : Pioneer the application of cutting-edge technologies — machine learning, statistical modeling, natural language processing — within commercial scenarios, establishing the company's methodological leadership in pharmaceutical customer analytics • Analytics Value Loop Management : Establish a complete value closed-loop from insight discovery through business embedding to impact measurement, ensuring analytical outputs translate into measurable commercial returns 3. Strategic Partnership & Business Enablement • Executive-Level Strategic Dialogue : Serve as a strategic analytics advisor to BU VP, deeply participating in commercial planning and strategic discussions, providing forward-looking input and constructive challenge from a data intelligence perspective • Business Growth Enablement : Directly empower business teams to achieve precision-driven operations and growth objectives through insights-driven customer segmentation optimization, resource allocation strategies, and channel mix recommendations • Data Culture Cultivation : Champi