Jobs / Spain / Glaxosmithkline LLC
Digital Enablement Business Partner
Glaxosmithkline LLC · 🌍 GSK Tres Cantos, Madrid
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About the role
1. Job Purpose The Digital Enablement Business Partner is the primary D&T partner responsible for enabling the successful adoption, deployment, governance, and evolution of digital capabilities supporting Commercial and Medical teams across Business Units and Therapeutic Areas. Operating within the Local Commercial & Medical Digital & Technology (D&T) operating model, the role acts as the local counterpart to Global Product Owners and Platform Teams, ensuring that global digital products, customer engagement capabilities, and AI solutions are effectively embedded into local business operations while remaining compliant with GSK standards and global guardrails. The role combines business partnership, digital capability enablement, solution deployment, innovation, and governance to accelerate omnichannel customer engagement, improve customer experience, and deliver measurable business impact. The position may focus on one of four digital capability domains: • Digital Marketing & Medical • Digital Field Force • Digital Channels • Digital Content While providing expertise in a dedicated area, all Digital Enablement Business Partners operate with an end-to-end omnichannel mindset and contribute to Enterprise AI adoption and local AI innovation. 2. Key Responsibilities Digital Capability Deployment & Business Partnership • Drive adoption and continuous improvement of global digital platforms, products, and services. • Partner with Marketing, Medical, and Field Force stakeholders to translate business needs into technology-enabled solutions. • Partner with Global teams and vendors to improve products and deliver solutions that can drive real impact in the business. • Support deployment of digital roadmaps aligned with Business Unit and Therapeutic Area priorities. • Represent local business requirements to Regional and Global D&T teams while promoting standardized and scalable solutions. Omnichannel Customer Engagement Enablement • Enable digital capabilities that support omnichannel customer engagement and execution. • Partner with Omnichannel Project Managers, Orchestrators, and Data teams to ensure tools and platforms support business plans and customer journeys. • Facilitate effective integration of channels, content, data, and customer engagement technologies. • Promote customer-centric and data-driven ways of working across Commercial and Medical organizations. Governance, Compliance & Operational Excellence • Project and Portfolio management skills, as well as managing ROI and design methodologies are absolutely key for this role. • Ensure all digital solutions and processes comply with GSK policies, industry codes, privacy requirements, and regulatory standards. • Provide guidance on compliant use of digital platforms, engagement channels, content solutions, and AI technologies. • Collaborate with Compliance, Legal, Privacy, Security, and Quality teams to mitigate risk and maintain audit readiness. • Support governance frameworks, documentation standards, and continuous process improvement. Personalization, Analytics & AI Enablement • Enable capabilities supporting customer segmentation, targeting, personalization, and engagement optimization. • Partner with Data Analysts and Omnichannel Data Translators to ensure solutions support analytics and business insight generation. • Support deployment and adoption of Enterprise AI capabilities and contribute to approved local Machine Learning and Agentic AI initiatives. • Monitor adoption, business value, and opportunities for continuous enhancement of digital and AI-enabled solutions. Innovation, Community of Practice & Change Enablement • Contribute to relevant Global and Regional Communities of Practice. • Share local requirements, lessons learned, a