Senior communications specialist - social media

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About the role

Be the voice of Canonical across channels Canonical is a leading provider of open source software and operating systems to the global enterprise and technology markets. Our platform, Ubuntu, is very widely used in breakthrough enterprise initiatives such as public cloud, data science, AI, engineering innovation, and IoT. Our customers include the world's leading public cloud and silicon providers, and industry leaders in many sectors. The company is a pioneer of global distributed collaboration, with 1200+ colleagues in 75+ countries and very few office-based roles. Teams meet two to four times yearly in person, in interesting locations around the world, to align on strategy and execution. The company is founder-led, profitable, and growing. We are looking for an outstanding colleague to join our communications team as a senior social media specialist. Our brand is part of a global open source ecosystem. We encourage adoption through community engagement. We build credibility and trust through advocacy and thought leadership. The ideal person for this role is driven to develop and implement social media strategies focused on long-term brand equity and differentiation. You will have the opportunity to advance your career with a brand that touches every aspect of the modern technology stack. Our communication strategy provides a window between the people who make our products and those who use them. With audiences in the millions, our online communities have the opportunity to talk to us, engage with us, provide feedback and be involved in the world of open source. The ideal candidate is passionate about technology, technology marketing and the use of technology in marketing. They would love to gain experience translating strategy into impact, and collaborating with multiple stakeholders. They enjoy learning and improving themselves, the team and the organization. They problem solve, get hands-on, experiment, measure and use automation and AI to make daily life easier. To succeed in this role, the candidate must be driven, organized and attentive to detail. This is a senior role reporting to the director of communications. Location: This role will be based remotely in the EMEA region. What your day will look like • Develop and own the communications strategy across multiple channels, with a focus on excellent planning, messaging quality and timely delivery • Deliver regular analysis and reporting on various communications channels, content performance and campaigns results • Support the growth and nurturing of Canonical’s enterprise audience, while increasing product adoption • Develop flair with copywriting and asset creation to create messaging that aligns with the brand and its personality, and drives audiences towards action • Be audience centric and use modern tools to understand market sentiment • Create awareness on integrated campaigns, product launches, webinar series, industry announcements and core content. • Package all of Canonical’s product offerings and educational material creatively, while overseeing distribution strategy and alignment across channels What we are looking for in you • Understanding of best practices for communications in tech • Deep experience with all major social media platforms with strong creative judgement • Hands-on knowledge of social media management and analytics tools • Interest in mentorship and team development • An analytical eye and the ability to develop measuring frameworks to inform senior decision making • Exceptional interpersonal skills and aptitude for forging trusting relationships across diverse, cross-functional teams to ensure alignment with campaign objectives, paid media strategies and PR/AR initiatives • Excellent verbal and written communication ski

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