Diagnosis & MKT operation Excellence/ LMKT Lead
Pfizer INC · 🌍 China - Shanghai - Shanghai
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About the role
Position Purpose Responsible for driving transformation from a product-centric organization into a diagnosis-enabled, patient-centered disease management organization. This role leads three strategic platforms across HBU: • Diagnosis Strategy & Diagnostic Ecosystem • Marketing Operation Excellence • Local Marketing (LMKT) Excellence The role serves as the strategic integrator connecting Brand Team, Medical, Access, Sales, Local Marketing Teams and External Diagnostic Partners, ensuring business strategies are effectively translated into measurable customer impact and sustainable growth. Key Responsibilities 1. Lead Diagnosis Strategy and Dx-Tx Platform Development Develop and execute the HBU diagnosis strategy to support future portfolio growth. Responsibilities • Develop annual and long-term Diagnosis Strategy • Build Patient Identification programs and pathways • Drive Diagnostic Stewardship initiatives • Support Precision Therapy and AMS initiatives • Establish Diagnosis-to-Treatment (Dx-Tx) integration models • Develop diagnosis-driven customer engagement strategies • Identify emerging diagnosis opportunities supporting future business growth Diagnostic Ecosystem Management • Build strategic partnerships with IVD and diagnostic companies • Drive joint business planning with diagnostic partners • Explore innovative Dx-Tx collaboration models • Lead diagnostic innovation pilots and solution programs Evidence and Innovation • Drive diagnostic evidence generation initiatives • Explore AI-enabled diagnosis solutions • Identify opportunities for integrated diagnostic and treatment solutions 2. Lead Local Marketing (LMKT) Act as the South LMKT leader to ensure effective strategy localization and execution. LMKT Leadership • Lead and coordinate the LMKT network nationwide • Align national strategy with local market execution • Support regional business planning process • Facilitate cross-region collaboration and learning Market Insights • Collect and consolidate local market insights • Identify regional opportunities and barriers • Monitor competitive developments and customer trends Best Practice Replication • Identify successful regional initiatives • Develop replication models and toolkits • Promote execution consistency across regions • Accelerate local innovation adoption 3. Lead Marketing Operation Excellence Support Market Head to establish and continuously improve marketing operating model, governance and execution excellence. Strategic Planning Excellence Performance Management Marketing Governance Capability Building 4. Drive Commercial Innovation Support HBU marketing transformation through innovative commercial approaches. Responsibilities • Accelerate AI adoption in marketing activities • Support digital engagement transformation • Explore new commercial models and partnerships • Drive data-driven decision making • Pilot innovative customer engagement programs Qualifications Education • Bachelor's degree or above • Degree in Life Sciences, Medicine, Pharmacy, Healthcare Management or Business preferred • MBA preferred Experience Required • 8-12+ years pharmaceutical or healthcare industry experience • Minimum 5 years in marketing, sales mgmt.., or business leadership roles • Experience leading cross-functional projects • Proven track record in strategy execution and business delivery Preferred Experience in one or more of the following areas: • Anti-infectives/Diagnostics • Marketing Excellence • Regional Marketing Management Work Location Assignment: Hybrid Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates. To learn more about acceptable and prohibited uses of A