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About the role
This is a unique opportunity to influence the trajectory of GSK Poland’s hematology franchise.
The Hematology Product Manager will be a critical enabler for our growing hematology commercial franchise at GSK. This individual will have a passion for hematology/oncology to deliver value to patients, Healthcare Professionals and GSK. This individual will be responsible for creating marketing materials and evolving the GSK hematology story through leadership across cross functional teams.
Key Responsibilities
This role will provide YOU the opportunity to lead key activities to progress YOUR career.
• Marketing Strategy & Execution: Drive the development, execution, and continuous optimization of marketing strategies and global integrated campaigns for GSK’s hemato-oncology portfolio, ensuring alignment with both global and local objectives.
• Omnichannel Campaign Management: Collaborate with internal stakeholders to develop, implement, and manage omnichannel marketing campaigns across digital, print, and in-person channels to engage healthcare professionals and patients.
• Promotional Material Development: Create, adapt, and update promotional materials that reflect brand messaging while ensuring compliance with regulatory and legal standards.
• Market Analysis & Insights: Conduct in-depth market research and competitor analysis to identify opportunities, trends, and risks. Deliver actionable insights to shape marketing and sales strategies, leveraging NHF and MOH data, market access intelligence, and collaboration with Analytics teams.
• Cross-functional Collaboration: Work closely with the medical, sales, and external agency teams to ensure alignment and seamless execution of marketing activities.
• Sales Support and training: Support sales teams with strategic account management, providing impactful materials, presentations and training to enhance promotion of GSK’s hemato-oncology products.
• Budget Management: Monitor the promotional budget, ensuring efficient allocation of resources and reporting on financial performance.
• Event Management: Coordinate the logistics for congresses, seminars, and webinars to promote GSK’s presence and strengthen relationships with healthcare professionals.
• Compliance and Reporting: Do the right thing and adhere to all relevant pharmaceutical industry regulations and compliance standards.
What you bring to the role:
Qualifications:
• Bachelor’s degree in Life Sciences or a related discipline.
• At least 3 years of recent marketing experience within hemato-oncology, preferably with direct exposure to Multiple Myeloma, or broader oncology and/or rare disease therapeutic areas.
• Strong knowledge of the Polish pharmaceutical landscape, including oncology market dynamics, healthcare system structure, and reimbursement environment.
• Fluent in both Polish and English, with excellent verbal and written communication skills.
Skills
• Excellent communication skills for interfacing with all levels within the company, as well as external experts
• Self-starter driven to leave a lasting positive impact on the healthcare system and patients, regardless of barriers
• Persuasive individual able to influence and willing to challenge status quo, both internally and externally
• Innovative, agile and fearless team collaborator
• Strategic thinker who focusing on impact
• Exceptional analytical skills with the ability to translate complex data into actionable insights and tactics.
• Advanced in project management and driving accountability
Location: Warsaw
What we offer
At GSK, we offer a wide range of additional benefits:
• A career in one of the world's leading medical companies.
• Employment contract.
• Company car.
• Attractive reward package (annual bonus and awards for outstand
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