Director Performance Marketing

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About the role

Lovehoney Group is the world’s leading sexual wellbeing company, with the mission to elevate pleasure through innovative technologies, a data-driven approach, and foster creative and fresh perspectives on intimacy. We offer exciting brands with innovative, high-quality sex toys, lingerie, and accessories in a streamlined online shopping experience. At Lovehoney, we employ over 800 passionate and progressive individuals across 11 global offices, each person contributing a unique blend of talents to our diverse workforce. We are proud to be a company that thrives by doing things differently, challenging expectations and stereotypes while making a positive impact on our customers’ lives. Join us at Lovehoney, where pleasure combines with creativity, data, and innovation! We are currently looking for a Director Performance Marketing who will be integral to driving high-level performance across Lovehoney Group. In this role, you will own the strategy, efficiency, and growth of our Group paid and earned acquisition engine across SEA, SEO/AIO, and Affiliates. You will combine your commercial and analytical expertise with leadership skills to manage channel teams, set the P&L, and translate market opportunities into measurable growth. What you will do • Own the blended performance marketing P&L across channels — spend, CRoI/ROAS, customer acquisition, and contribution. • Set the multi-channel acquisition strategy across brands and markets, defining priorities, investment rationale, and exit decisions. • Lead, develop, and performance-manage SEA, SEO/AIO, and Affiliate teams, building capability and commercial ownership. • Partner with local Market Leads, CRM, Brand, and other functions to align channel activity with overall commercial priorities. • Monitor performance daily, recommend actions to optimise revenue and margin, and feed learnings into global strategy. • Manage senior agency, platform, and vendor relationships, holding partners to clear commercial standards. What you should bring • 10+ years in performance or digital marketing, with at least 7 years leading multi-channel acquisition at Director/Head level. • Proven ownership of a large paid-media budget and blended acquisition P&L. • Expertise across SEA, SEO, and Affiliates, with experience transitioning to AI-assisted acquisition. • Track record of building and leading high-performing channel teams. • Strong analytical and commercial skills — comfortable with attribution, incrementality, and channel economics. • Experience coordinating acquisition with onsite trading, CRM, and brand activity in a multi-market or multi-brand environment. • Exceptional executive communication and stakeholder management skills. What we can offer you • A welcoming workplace full of drinks, snacks, friendly faces and fun team-building events. • Access to unique discounts at high street retailers, hotels, and service providers, in addition to a 50% discount on all Lovehoney products to explore and discover new ways to have fun. • Enjoy a hybrid work model that fosters flexibility and work-life balance, with three days per week in-office and the opportunity to work remotely for up to 4 weeks per year, alongside 25 days’ holiday, plus an additional day for each year you are with Lovehoney, providing ample time for relaxation, rejuvenation, and exploration. • Access to customized training opportunities to support your unique learning journey, complemented by biannual feedback cycles, offering valuable insights into your performance and growth areas, enhancing your development within the company. • Recognising the significance of physical and mental health, we proudly provide gym benefits in addition to a mental wellbeing platform, to ensure our employees thrive both profession

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