Jobs / South Korea / Philips North America LLC
Communication and Brand Senior Manager, Korea and APAC
Philips North America LLC · 🌍 Seoul
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About the role
Job Title Communication and Brand Senior Manager, Korea and APAC Job Description About Philips and the opportunity At Philips, our purpose is to improve people's health and well-being through meaningful innovation. As a global leader in health technology, we help deliver better care for more people through solutions that improve patient outcomes, enhance clinical productivity, and expand access to quality healthcare. Communications and brand are critical enablers of this vision. They build trust, strengthen reputation, elevate thought leadership, and support business growth by positioning Philips as a leading partner in healthcare transformation. We are seeking a strategic, entrepreneurial, and future-focused Manager, Communications & Brand to lead communications and brand activities across Korea, Thailand, and Vietnam, while serving as the Communications & Brand Business Partner for one of Philips' businesses across APAC. The role will shape reputation, drive stakeholder engagement, enhance executive visibility, and deliver integrated communications strategies that advance business priorities. The successful candidate will combine strategic communications expertise with a strong understanding of healthcare and the evolving role of artificial intelligence, using both to strengthen Philips' leadership in health technology and innovation. As the communications lead for Korea, you will partner closely with country leadership, business teams, and regional and global colleagues. Job Title: Communication and Brand Senior Manager, Korea and APAC Location: Seoul Reports to: Head of Communications and Brand, APAC Your Role Strategic Leadership & Business Partnership • Serve as a trusted communications and brand advisor to country leadership and APAC business leaders, providing strategic counsel on reputation, executive visibility, thought leadership, stakeholder engagement, and business transformation. • Partner with leadership teams to align communications strategies with business objectives, growth priorities, customer engagement, and market opportunities. • Identify communications opportunities and risks and recommending strategies that strengthen Philips' reputation and market leadership. • Represent Communications & Brand as a strategic business partner, ensuring initiatives contribute to business outcomes, stakeholder trust, and organizational success. • Advise leaders on communicating Philips' innovation agenda, including AI-enabled healthcare solutions, in a credible, meaningful, and stakeholder-relevant way. Reputation, Brand & Thought Leadership • Develop and execute integrated communications and brand strategies that strengthen Philips' reputation and position the company as a trusted leader in healthcare innovation. • Drive thought leadership on critical healthcare topics, including AI, clinical innovation, workforce challenges, sustainability, and access to care. • Build executive visibility platforms for senior leaders across healthcare, technology, policy, and business communities. • Ensure consistent application of Philips' brand identity, messaging, and corporate narrative across channels and stakeholder interactions. Strategic Storytelling & Media Relations • Lead strategic storytelling that translates complex healthcare technologies, customer impact, and innovation into compelling narratives. • Identify and develop stories showing how Philips improves patient care, supports clinicians, and transforms healthcare delivery. • Build strong relationships with healthcare, business, technology, and mainstream media and lead proactive engagement that strengthens visibility, influence, and trust. • Develop high-quality executive communications, media materials, social content, custom