Trade Marketing Manager

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About the role

JOB DESCRIPTION: Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology. Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands, including Similac®, PediaSure®, Pedialyte®, Ensure® and Glucerna®, to help get the nutrients they need to live their healthiest life. Working at Abbott At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to: • Career development with an international company where you can grow the career you dream of. • A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune. • A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists. The Opportunity As the Trade Marketing Manager - Ecommerce, you will be responsible for developing and executing e-commerce trade strategies to drive sales, market share, and channel development. This role involves close collaboration with the brand and sales teams to optimize sales, market share, trade plans and promotion efficiency, channel development, and retailer partnerships. The role requires strong analytical, commercial and operational skills to identify growth opportunities while driving customer and consumer experience across multiple online touchpoints. What You'll Do Strategic Planning & Execution • Develop trade marketing strategies and drive e-commerce execution excellence to achieve targeted sales, market share and commercial objectives. • Develop platform-specific growth plans to drive sales, traffic, conversion, and profitability. • Drive effective promotion and pricing strategies. • Lead monthly e-commerce campaigns, eventing calendars, and commercial plans to drive sales growth. Market Analysis & Insights • Monitor competitor activities, assortment, pricing, and promotional strategies to derive actionable insights. • Analyze sales, traffic, conversion, and shopper trends to identify growth opportunities. • Leverage platform and shopper data to improve campaign effectiveness and business performance. Collaboration & Communication • Work closely with brand, sales teams and multiple commercial functions to align trade marketing strategies and plans. • Collaborate with customers and digital agencies to ensure effective execution and optimization of media investments and commercial initiatives. Performance Monitoring & Reporting • Consolidate platform and company KPI dashboards to provide timely performance insights and recommendations. • Monitor key digital metrics including traffic, conversion, ROAS, customer acquisition, and sales performance. • Lead campaign reviews and recommend actions for continuous improvement. Budget Management • Manage, monitor and track the full-year trade marketing budget to ensure monthly targets remain on track. • Optimize budget efficiency and productivity through monthly reviews. Requirements Education • Degree holder in a related field. Experience • Minimum 3-5 years of work experience. • Relevant industry experience is an advantage. • E-commerce knowledge is preferred. Skills • Proficiency in Microsoft Excel, PowerPoint, and Word. • Data-driven mindset with the ability to analyze performance metrics and derive actionable insights. • Strong project management skills with the ability to multita

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