Manager, Consumer Media & Advanced Analytics

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About the role

Build our future together: Regeneron is founded on the belief that the right idea, combined with the right team, can lead to significant transformations. Our growing global network is dedicated to inventing, developing, and commercializing medicines that change lives for those with serious diseases. In doing so, we are pioneering innovative approaches to science, manufacturing, and commercialization, as well as redefining our understanding of health At Regeneron, we are seeking a Manager, Consumer Media & Advanced Analytics to join our Commercial Insights & Analytics organization in Hyderabad. As a founding member of Regeneron’s first Global Capability Center (GCC), this role will help establish the operating norms, analytics workflows, and measurement frameworks that will support consumer media, advanced analytics, and brand analytics capabilities for U.S. Immunology brands. The role will lead a team responsible for media measurement, attribution validation, advanced analytics, marketing mix modeling, and brand analytics, while partnering closely with U.S.-based stakeholders to drive data-driven commercial decision-making. When & where: Hyderabad (Hybrid)   Discover your role: • Lead delivery across key workstreams including U.S. consumer media measurement and QA, marketing mix modeling (MMM), advanced analytics support, and brand analytics. • Manage and develop a team by providing day-to-day direction, reviewing outputs for quality and accuracy, and supporting employee growth in a matrixed environment. • Build scalable team capabilities through standardized methodologies, documentation, training, and operational standards. • Establish operating norms, analytics documentation standards, and measurement workflows for the Consumer Media & Advanced Analytics function within the Hyderabad GCC. • Collaborate with U.S.-based Commercial Insights & Analytics leaders to drive innovation, standards, and cross-functional alignment. • Partner with marketing, brand, sales, media, analytics, agency, and alliance stakeholders to align on measurement priorities, reporting requirements, and analytical support needs. • Lead knowledge-transfer and capability-building activities with U.S.-based counterparts to support successful transition of analytics work into the GCC. • Oversee media measurement, attribution modeling, dashboarding, audience quality assurance, MMM validation, and advanced analytics execution. • Review analytical findings, measurement outputs, and business insights to ensure accuracy, consistency, and relevance. • Drive continuous improvement initiatives that enhance reporting efficiency, measurement quality, and scalability of analytics capabilities. • Support resolution of complex data quality, measurement, and reporting challenges across multiple analytics workstreams. • Leverage AI, machine learning, and automation technologies to improve workflow efficiency and accelerate actionable insight generation. This role requires: • Bachelor’s degree in Marketing, Analytics, Communications, Life Sciences, or a related field. MBA from a Tier 1 institution or PMP certification preferred. • 7+ years of experience in media measurement, marketing analytics, digital analytics, or related commercial analytics functions. • Minimum 2 years of people management experience leading analytics teams. • Strong understanding of media measurement, attribution modeling, audience segmentation, A/B testing, experimental design, and performance measurement. • Experience conducting advanced secondary data analytics across HCP, patient, customer journey, market dynamics, and commercial performance analyses. • Knowledge of pharmaceutical data sources such as IQVIA, claims, and audience-level data, along with analytical tools including SAS

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