Senior Performance Video Creative - Consumer

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About the role

Building the Future of Open Finance Payward - the parent company behind Kraken, NinjaTrader, Breakout, xStocks, Payward Services and CF Benchmarks - has spent the last 15 years building one of the most modern and globally accessible financial infrastructure platforms in the industry, built to advance an open, global financial system. Before you apply, we encourage you to explore our culture page to understand what drives us and how we work. The team Founded in 2011, Kraken is one of the world's longest-standing crypto platforms, trusted by over 10 million individuals and institutions across the globe. It offers spot trading, margin, futures, staking, and OTC services, with products built for both individual investors and institutional clients.   Kraken’s Consumer Creative & Design team owns end-to-end creative execution for Kraken Consumer and Krak. Our disciplines cover performance ad creative, 2D and 3D design, motion design, AI video creative and web design, turning growth strategy into creative that converts across paid, owned and organic surfaces. We work closely with Product Marketing, Performance Marketing, Content & Social, Lifecycle and our regional leads, holding the line on brand and messaging quality on everything that ships.     The opportunity As our Senior Performance Video Creative, you concept, produce and ship paid video for Kraken and Krak. You ideate, generate, edit and ship, and you treat gen AI as a core production method rather than a novelty. You take a project from idea to a finished, approved, multi-market asset set, and you bring a real feel for what people stop on, share and screenshot. You report to the Creative Lead, Consumer Creative & Design, who gives you direction, feedback and cover in reviews. This is a senior individual contributor role with no direct reports. Senior here means craft and speed leadership: you set the bar for paid video on the team, work with AI-enabled processes, collaborate closely with other Krakenites in and outside the team, and are the person others come to with video questions.   • Own paid video for Kraken Consumer across product launches, campaigns, promotions and always-on activity. • Build for channels like Meta, TikTok, YouTube, LinkedIn, Reddit and X. You know what wins where, and you build to each platform’s specs and native feel. • Concept and cut performance video so campaigns ship as complete cross-format sets. • Produce AI-generated and AI-assisted video, and know when AI is the fastest route to a great ad and when it isn’t. Keep your tooling current as the models change, and build repeatable workflows the rest of the team can reuse. • Bring ideas to briefs rather than executing them literally. Pitch culturally timely, internet-native concepts that nobody asked for, including experimental ones alongside BAU work, and build the winners into creative pillars we can keep using. • Version and localize video at scale across markets, languages, formats and regulatory requirements. In a typical month you’ll have roughly a dozen workstreams in flight at once, most spanning several formats and several markets. • Build creative with testing in mind. Performance Marketing owns test design, cadence and readouts. You own the creative response: reading the results, forming a point of view on why a variant won, and turning that into the next round of hooks, concepts and cuts. • Flex into AI-assisted paid static when a campaign calls for it, working from the team’s brand baselines. • Partner with Product Marketing, compliance and regional teams to get work approved without losing the idea. • Hold a high craft bar on your own work and keep your files clean enough for other people to build on.     What you bring • 5+ years in performance video creative at a high-vo

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