Jobs / Canada / Intel Corporation

Retail Strategy Leader - Global Consumer and Gaming Marketing

Intel Corporation · 🇨🇦 Canada, Toronto

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About the role

Job Details: Job Description: Role Summary The Global Retail Marketing Strategy Lead is responsible for planning and orchestrating retail marketing strategies that drive growth, brand relevance, and shopper engagement across Intel's most strategic retail partners and markets worldwide. This senior individual contributor role sits at the intersection of global strategy and regional execution. The role drives retail marketing alignment, supports the development of scalable programs and playbooks, and partners closely with regional retail marketers and retail account teams to adapt and activate programs in ways that resonate with local shoppers, retailers, and market dynamics. Success in this role requires a unique blend of strategic leadership and hands-on marketing expertise. The ideal candidate can shape long-term retail marketing strategy while also working directly with regional marketing teams to optimize campaigns, improve execution, share best practices, and accelerate business results across priority retail environments. ________________________________________ Key Responsibilities Lead Global Retail Marketing Strategy • Define retail marketing priorities for Global Top Accounts aligned to business objectives, product roadmaps, and go-to-market strategies. • Develop scalable retail marketing frameworks that create consistency while enabling regional flexibility. • Shape retail marketing approaches across in-store, digital, e-commerce, retail media, shopper marketing, advocacy, and experiential programs. • Leverage shopper, market, and competitive insights to identify growth opportunities and recommend strategic actions. • Integrate retail requirements into major campaign, launch, and seasonal planning cycles. • Lead the content efforts for Intel's Retail Executive Connection and CES events, including overall marketing oversight. • Global ownership of the Retail Pilot programs in partnership with Accenture and Regional marketers. • Drives alignment for measurement of program activation and ROI Drive Retail Marketing Excellence Across Priority Retailers • Develop marketing strategies and activation models for key retail channels and partners. • Create repeatable playbooks, toolkits, and best practices that improve execution quality and speed to market. • Define how global campaigns translate into retail environments and shopper experiences. • Identify opportunities to improve visibility, engagement, conversion, and category growth across retail ecosystems. • Champion innovative retail marketing solutions that enhance shopper experiences and strengthen Intel's market presence. Enable Regional Marketing Teams • Serve as a strategic partner for regional retail marketing teams. • Collaborate with regional marketers to adapt global programs for local market needs and retailer priorities. • Provide marketing guidance, planning support, and execution recommendations for strategic retail initiatives. • Facilitate cross-region learning, sharing successful programs and scaling best practices globally. • Support regional teams in building stronger retailer marketing plans, activation strategies, and measurement frameworks. Optimize Marketing Performance • Establish KPIs and measurement frameworks for retail marketing performance. • Assess program effectiveness through shopper, category, and campaign performance insights. • Partner with analytics teams to identify optimization opportunities and improve marketing ROI. • Lead reviews of retail marketing performance and recommend actions to improve outcomes. • Embed a test-and-learn culture to continuously refine programs, messaging, channels, and shopper experiences. Influence Cross-Functional Marketing Strategy • Partner within Consumer Marketing, Retail Marketing Managers, Brand, M

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Source: Employer career site (Workday) First seen: 2026-10-12 Last confirmed: 2026-10-12 How our data works → Report this job

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