Performance Marketing Lead

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About the role

Our Mission At Omnea, we’re reinventing how enterprise businesses operate, starting with the most painful parts: procurement – where a single purchase can drag on for months, trigger 50+ emails , and pull in Finance, Legal, Security, and IT just to get something approved. We’ve raised $75M from Khosla Ventures, Insight Partners, and Accel to change that. Our AI-native platform connects every person, step, and system so buying is fast, safe, and efficient – one place to request, automated approvals and renewals, real-time supplier risk, and complete spend visibility. The opportunity is massive. Every enterprise on the planet has this problem and nobody has solved it . We’ve 10x’d ARR to double-digit millions in 18 months and are trusted by global enterprises like Spotify, MongoDB, Monzo, and Albertsons. We’re now the 4th fastest growing startup in Europe & the Sunday Times' #1 Best Medium Sized Tech Company To Work for. Our team previously scaled Tessian ( cybersecurity tech, backed by Sequoia, Balderton, Accel , acquired post-Series C), and our team includes ex-founders operators who’ve grown unicorns, shipped world-class products, and executed at the highest levels. You’ll work alongside leaders like Ben , Abs , Sabrina , and Rebe . Find out more about the team and life at Omnea here . The role We're hiring the first dedicated owner of Omnea's performance marketing. You're not starting from scratch. Paid campaigns, the website and our social channels all exist (and are working to varying degrees). But nobody's job is to work out what actually produces pipeline and then make more of it. That's this role: take what's already running, find the ROI, and professionalise it into something we can be proud of. In one week you might work out why a paid campaign is generating leads that never convert, rebuild the landing page that's losing them, build a new LinkedIn audience off the back of our closed-won data, and show the exec team what the pipeline picture looks like. If you want to run one channel and hand-off the numbers, this might not be for you. If you want to own the loop from spend through to pipeline, and have the data to prove what worked, it is. You'll work closely with our digital agency partners, the field marketers running events in the UK and US, and the sales team who rely on the pipeline you generate. What you'll own Pipeline and performance You'll build the picture of what marketing is actually returning, and you'll be the person with the answer when someone asks whether a channel is worth the money. • Own the pipeline number for our digital channels: how much, from where, and at what cost • Build and maintain dashboards in Dreamdata using sources like HubSpot and GA4 • Track campaigns from first touch through to closed won, and use what you find to change what we run next • Run a proper testing cadence. Set the test, call the result, and stop the things that aren't working • Report on what the numbers mean, not only what they are Paid You own paid. Our agency handles campaign build and optimisation, and you set the direction they work to. • Act as day-to-day partner to the agency: set the brief, shape audience strategy and funnel design, and decide together what to test next and how to deploy 6-figure annual ad spend. • Own LinkedIn as our primary paid channel: audiences, target account lists, retargeting and sequencing • Build audiences from our own data: closed-won patterns, target accounts, product signals - rather than off-the-shelf targeting • Work with content and design teammates to produce compelling content • Make the case for more budget when the numbers justify it Website and conversion • Own conversion across the site: forms, journeys, page structure, and what happens after someone clicks an

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