Jobs / Spain / Mastercard International Incorporated
Global Product Manager, Media Solutions
Mastercard International Incorporated · 🌍 Madrid, Spain
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About the role
Our Purpose Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential. Title and Summary Global Product Manager, Media Solutions MARKETING SERVICES | GLOBAL ROLE PROFILE Global Product Manager, Media Solutions Marketing Services ━ Overview Marketing Services is a key growth engine for Mastercard, helping customers acquire, engage, and retain consumers through data-driven, end-to-end marketing solutions. The organization combines Mastercard’s global marketing expertise, proprietary insights, technology capabilities, partner ecosystem, and brand assets to help clients turn business objectives into measurable growth. Within Marketing Services, media plays a critical role in connecting strategy to execution. By bringing together audience intelligence, channel strategy, activation, optimization, and measurement, Marketing Services enables clients to build more effective acquisition, engagement, loyalty, and spend-growth programs across markets. Role Purpose The Global Media Solutions Manager will support the integration of Commerce Media into the broader Marketing Services portfolio. The role will embed Commerce Media as a recommended execution channel within acquisition and spend-growth solutions, while enabling each region to adapt the approach to local client needs, market maturity, media ecosystems, and regulatory requirements. This position will manage existing capabilities and support the development and deployment of new, scalable Marketing Services solutions globally. It will create practical frameworks that connect strategy, channel recommendation, activation, and measurement, while partnering with Regional Product Management, Business Development, and Client Services teams to ensure relevance, adoption, and effective delivery. Key Responsibilities Commerce Media Integration & Solution Development • Define how Commerce Media is incorporated into Marketing Services acquisition and spend-growth solutions as a recommended activation channel. • Develop integrated solution frameworks that connect Mastercard data and insights, audience strategy, channel selection, activation, and measurement. • Translate Commerce Media capabilities into clear, repeatable use cases for issuers, merchants, and other relevant client segments. • Continuously improve the solutions through better use of data, technology, partners, and results measurement. Regional Adaptation & Go-to-Market • Partner with Regional Product Management teams to adapt Commerce Media propositions, delivery models, and go-to-market strategies to regional needs. • Balance global consistency with the flexibility required for local media landscapes, client priorities, commercial models, and regulatory considerations. • Support regional teams in moving from opportunity identification to client proposition, activation planning, and delivery readiness. Media Strategy, Planning & Optimization • Shape paid media strategies across relevant channels, including search, social, display, video, programmatic, and offline media, with Commerce Media embedded where it can strengthen outcomes. • Build scalable media playbooks and decision frameworks using Mastercard's proprietary data and insights, client data, and approved external sources to improve channel decisions and return on investment. • Partner with internal analytics teams, delivery teams, and externa