Senior Growth Marketing Manager (d/f/m)

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About the role

Our story: Every year millions of people are either filing their taxes in fear or giving up on their tax refund altogether. We're working on fixing that. Our intuitive app enables anyone, regardless of education or background, to file their taxes with newfound confidence. Spread across Germany, Spain and the UK, the team at Taxfix Group with its brands Taxfix and Steuerbot, is a compassionate group of solution-finders. We speak our minds openly, and with over 400 professionals, including tax experts, developers, and IT security experts, we're rich in ideas and voices. The group has facilitated more than 3.5 billion euros in tax refunds for its customers since its founding in 2016. About the role Taxfix recently launched its first products and services for self-employed people and small and medium businesses in Germany. The B2B motions these products need to scale have to be built from the ground up, with support from central growth and channel experts: acquisition and onboarding, lead generation and nurturing, sales, retention and expansion. In this role, your mandate is to find, test and scale what works. You own SE and SMB growth marketing end to end for Germany. You start from an insight you found yourself and pick the few opportunities worth the time and money. Before launch you set the success, kill and scale criteria and what done means. Then you run the work yourself, or hand it to the expert best placed to run it, read the result and decide whether to scale, iterate or kill. Central specialist teams carry the established work, and you collaborate with them: paid acquisition, CRM, marketing data and MarTech. You decide which channels, segments and messages to test, and you build the growth loops nobody at Taxfix has run yet. You work with the B2B product team, the B2B commercial lead, Product Marketing and our Creative Studio. What you'll do • Find the opportunities worth running. Turn customer conversations, sales calls, funnel data and what you observe in the market into hypotheses and experiments for SE and SMB growth. Rank them and run them. Pivot when an experiment fails, and scale quickly when it works. • Build multi-channel strategies. Build an experimentation engine, and use its results to shape the multi-channel strategy for awareness and demand capture across Taxfix's new B2B products. Central growth teams and channel experts carry parts of the mix. • Design how each product reaches its customers. For each growth loop, decide the ICP segment to focus on, the channel and the message to test, how the user flow and experience fit the loop, and the plan for scaling after the first positive signals. • Plan it, then run it yourself. Set success, kill and scale criteria before launch. Build the prototype, landing page, content, onboarding flow or nurture sequence with your own hands where that is fastest, and bring in central experts where they do it better. • Build B2B motions from zero to one. Acquisition and onboarding flows, lead generation and nurturing, the handover to inbound sales, retention and expansion loops. Several of these exist nowhere at Taxfix today. • Read the results and make the call. Separate signal from noise at B2B volumes, where samples start small. Decide to scale, iterate or kill, and turn the read into recommendations for Product and commercial leadership. • Use AI as an operating and growth advantage. Use AI to 10x your effectiveness and your outcomes. Build your own prototypes, applets and tools for the opportunities you run, and apply AI to discovery, analysis, content, experimentation and repeating workflows. • Steer budget where the evidence is thin. You hold the mandate to plan and allocate budget for new B2B motions and growth loops. What you'll bring • Strategist and operat

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