Category Management - Future Leaders Graduate Program

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About the role

In a nutshell What’s it like to manage the commercial engine of Europe’s fastest-growing online supermarket? At Picnic, we don't just buy products - we redefine how food reaches millions of homes by building smarter assortments, negotiating hard with global brands, and launching our own Private Label lines. 🥑🥐🍎 As part of our Category Management - Future Leaders Graduate Program , you’ll take full end-to-end commercial ownership from day one. You’ll sit at the intersection of quantitative analysis, supplier negotiations, and product strategy. What you will actually do This is not a rotation program or an advisory role. You won't just recommend what to sell - you will own the P&L of your category and execute every step yourself: • Category Strategy & Improvement Plans: Build and execute clear commercial roadmaps for your category - analyzing performance gaps, setting growth targets, and continually balancing customer experience, gross margin, and long-term category health. • Supplier Negotiation: Prepare and lead negotiations that secure the best terms. From initial outreach to signed contracts, you'll own the process end-to-end • Data-Driven Assortment Strategy: Dive deep into customer purchase data, elasticity models, and unit economics to prune underperforming SKUs and introduce winning products. • Private Label Development :Collaborate on the creation of Picnic’s own products - from sustainable packaging and pricing to quality checks and market positioning • Margin & Price Execution: Continuously monitor cost changes, inflation impacts, and competitor pricing to protect margins while keeping Picnic unbeatable on price. • Cross-Functional Rigor: Partner with supply chain, design, and analytics teams to align commercial goals with operational excellence. Your superpowers We set a high bar. We look for top-tier candidates who combine sharp quantitative thinking with a natural commercial drive and zero hesitation to pick up the phone and negotiate. • Finishing (or recently finished) an Msc in Business, Economics, Finance, Econometrics, Supply Chain, Food Retail, or a related field (0–1 year of full-time work experience) • Practical experience gained via internships, student organizations, or extracurricular activities is mandatory - in fast-moving, high-intensity environments • Comfortable working with complex data to drive tangible business outcomes, whether that’s uncovering growth levers or building a winning negotiation strategy. • You enjoy negotiating . You hold your ground with experienced suppliers, build long-term value, and back up your positions with hard data. • You don't hand off contract administration, cost recalculations, or SKU setups to someone else - you execute every detail of your strategy yourself . • You constantly ask "Why does this product cost X to produce?" and "Why are we not carrying category Y?" • Fluent in English (Dutch or German is a strong advantage for local supplier negotiations). Not sure which track fits you best? • Choose Category Management if you are driven by products, supplier negotiations, unit economics, and food trends. • Choose Strategy if you are driven by app user behavior, digital storefront optimization, and campaign execution. • Choose Analytics if you are driven by solving complex business problems, data modeling, and technical implementation. Picnic perks 🥗Fresh Lunch, coffee, and snacks Our offices are equipped with fully-fledged coffee bars and a kitchen and chefs. They prepare delicious fresh and warm lunches every day so you can keep your energy up. 🚴🏼‍♂️Health insurance discount & bike plan We have a partnership with CZ (a health insurance provider). Picnic employees get a discount on CZ insurance packages between 5% and 15%. Furthermore, t

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