Senior Marketing Manager - Japan

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About the role

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, and more. Our mission is to increase the freedom of money and financial access for people around the world. Responsibilities • Execute brand marketing initiatives in Japan to support brand awareness, campaign objectives, and local market presence. • Support the development and rollout of integrated marketing campaigns in alignment with business priorities and local market needs. • Manage Binance Japan’s social media operations across key platforms, including content scheduling, publishing, community monitoring, and performance tracking. • Create, adapt, and localize social media content that is aligned with brand guidelines and relevant to local audiences. • Monitor social media trends, audience behavior, and competitor activities, and provide practical recommendations to improve content performance and engagement. • Plan and execute online and offline events, including community events, brand activations, industry conferences, and partner-related initiatives. • Coordinate with internal stakeholders and external vendors to ensure timely and high-quality delivery of marketing campaigns and events. • Handle day-to-day event operations, including timeline management, logistics coordination, vendor communication, on-site support, and post-event follow-up. • Work closely with regional and global teams, as well as local business, PR, compliance, and product teams, to support the execution of marketing initiatives in Japan. • Track and report campaigns, social media, and event performance, and help identify areas for optimization and improvement. • Ensure marketing materials and activities are executed in accordance with brand standards, local requirements, and internal processes. • Contribute ideas and execution support for initiatives that enhance brand visibility, audience engagement, and community growth in the local market. • Operate effectively across a wide range of marketing activities, from large-scale brand campaigns and high-impact initiatives to detailed day-to-day execution and coordination. Requirements • 10+ years of marketing experience, with solid hands-on experience in brand marketing and campaign execution. • 7+ years of experience in brand marketing, with a strong understanding of brand communication, campaign planning, and local market execution. • 5+ years of experience managing social media operations, including content planning, publishing, community monitoring, and performance analysis. • 3+ years of experience planning and executing online and offline events, including logistics coordination, vendor management, and on-site support. • Proven ability to manage multiple marketing projects simultaneously and deliver high-quality execution in a fast-paced environment. • Comfortable working across both large-scale marketing initiatives and detailed day-to-day execution, with a hands-on and flexible approach. • Strong understanding of the Japan market, local consumer behavior, and culturally relevant communication. • Native level written and verbal communication skills in Japanese, with the ability to create clear, engaging, and locally relevant marketing content. • Business-level English skills to collaborate effectively with regional and global stakeholders. • Strong coordination and project management skills, with attention to detail and the abil

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