Brand Lead - Rare Disease

Start free →

Or apply yourself on the official page →

About the role

Are you passionate about improving outcomes for patients living with rare diseases? Do you enjoy developing innovative strategies, leading cross-functional teams, and translating market insights into meaningful business and patient impact? At AstraZeneca, we are seeking a Brand Lead - Rare Disease to join our Marketing team in the CAMCAR Region. This regional role will lead the development and execution of strategic brand and therapeutic area plans across CAMCAR countries, working closely with local, regional, and global stakeholders. The role will focus on understanding market dynamics, stakeholder needs, patient journeys, and business opportunities to drive successful launches, optimize patient experience, and deliver sustainable growth, revenue, and profitability. Main Responsibilities • Lead the development and execution of strategic business and tactical plans for the Rare Disease therapeutic area, in alignment with global and regional strategies. • Coordinate the Rare Disease cross-functional team, influencing stakeholders and ensuring effective collaboration and execution across markets. • Lead launch readiness activities by identifying gaps, defining solutions, and following up on key actions. • Support the development and implementation of promotional campaigns, medical education plans, training initiatives, market access narratives, value propositions, and added-value programs. • Lead or support market research, stakeholder analysis, and patient journey mapping to identify unmet needs and business opportunities. • Monitor business performance, identify challenges and opportunities, and recommend appropriate actions and remediation plans. • Provide recommendations on key investments and oversee the follow-up of therapeutic area budgets, ensuring financial discipline and alignment with business priorities. • Share and adapt relevant best practices from LATAM, global, and international teams to address CAMCAR market needs. • Build strong relationships with internal and external stakeholders, including Commercial, Market Access, Medical, Government Affairs, Regulatory, Finance, Sales, Patient Support Programs, agencies, vendors, customers, and key opinion leaders. • Promote innovation, digital solutions, and the use of artificial intelligence to enhance strategic planning, collaboration, and decision-making. • Ensure compliance with AstraZeneca policies, the Global Policy on Safety, Health and Environment (SHE), and applicable local laws and regulations. Role Requirements • Bachelor’s degree in Business Administration, Marketing, Pharmacy, Life Sciences, or a related field. • Minimum of four years of experience in the pharmaceutical industry or related roles, including experience supporting or leading product launches. • Strong knowledge of the pharmaceutical business and experience developing and executing strategic brand or therapeutic area plans. • Demonstrated ability to lead and influence cross-functional teams without direct reporting lines. • Strong strategic, analytical, communication, negotiation, and stakeholder management skills. • Creative and innovative mindset, with the ability to solve complex problems and identify new business opportunities. • Ability to make sound decisions in ambiguous environments and manage multiple priorities effectively. • Experience in Rare Diseases, Market Access, Medical Affairs, business development, or working with external promotional partners is desirable. • Strong financial understanding and experience managing or monitoring budgets. • Proficiency in Microsoft Office tools, including PowerPoint, Excel, Word, and Teams, as well as a strong digital and AI mindset. • Fluency in Spanish and English, both written and spoken. Why AstraZeneca? At AstraZeneca, w

View the official posting →