Business Development Representative

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About the role

About Dust Work is being rewritten, and the people holding the pen are the ones who actually run it. With enterprise-grade governance, flexible model choice, and a collaborative interface for humans and agents to work together, Dust empowers AI Operators at the world’s fastest-moving companies to rewire how work gets done. With 70%+ weekly active users, people stick with Dust as much as they do with Slack and Notion. We don't get piloted and shelved. We land once, and spread. We're at an exciting stage of our journey, and growing fast. We're serving great customers like Datadog, 1Password, Cursor, Clay, Vanta and Persona, and aim to x5 our growth by the end of 2026. Dust is backed by Sequoia with a determined team of optimists (coming from Stripe, OpenAI, and Stanford) who like to focus on users, ship fast, and don't take themselves too seriously while doing so. The Generalist named us among the Future 50 . Summary We're hiring our first dedicated BDR for the UK market to build and own early-stage pipeline in London. This is a net-new role — you won't inherit a warm book of business, and that's the point. You'll be the person who figures out how we win in the UK, running outbound from day one with real ownership over a market we're just beginning to unlock. For the right person, this is a direct path to AE. What you'll do Own outbound pipeline generation • Run high-volume, high-quality outbound across email, LinkedIn, and cold calling targeting UK enterprise buyers • Build and iterate on sequences that get responses — you write the copy, test the angles, and improve the numbers • Hit 30+ meetings booked per month, consistently Drive event presence and follow-up • Represent Dust at UK-based events and convert conversations into pipeline • Own follow-up from events with speed and precision — no leads left to go cold • Feed event insights back into outbound messaging Support AEs and help close the loop • Partner with AEs on follow-up for warm conversations that need a nudge • Help keep deals moving in the early stages without taking over the sales cycle • Be the connective tissue between early interest and a qualified meeting Build market and product knowledge • Develop genuine fluency in Dust's product and how it maps to UK buyer problems • Stay close to what's happening in the UK AI and enterprise software landscape • Use that knowledge to personalise outreach and earn credibility with buyers fast Iterate and improve the playbook • Track what's working and what isn't — bring data and hypotheses, not just activity • Contribute to a BDR playbook that doesn't exist yet; you're building it • Use AI tools to research accounts, personalise at scale, and work smarter Requirements Every candidate and employee's success is measured against the same 3 dimensions. Aptitude, Attitude and Agency. Aptitude • You have prior BDR experience and a proven record of booking meetings through outbound — cold calling, email sequencing, and LinkedIn are second nature • You can hold a sharp, credible conversation with a senior buyer that earns an AE meeting, not just a rejection • You know how to manage and improve your own metrics — pipeline velocity, conversion rates, outreach quality — without needing to be coached on what to track • You're genuinely fluent in AI tools and use them to research accounts, personalise outreach, and scale your output — not as a novelty but as a core part of how you work • You understand the UK enterprise software landscape well enough to know who to target, how to reach them, and what they actually care about Attitude • You're resilient — rejection is information, not discouragement, and you stay sharp across a full day of outbound • You're collaborative with AEs and the wider team withou

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