Jobs / United Kingdom / Pfizer INC
Pharmacy Marketing Associate Manager
Pfizer INC · 🇬🇧 Australia - New South Wales - Sydney
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Sponsor Radar — Pfizer INC
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About the role
Role Purpose The Pharmacy Marketing Associate Manager supports pharmacy channel initiatives that drive performance across priority brands. Acting as a channel specialist, the role partners with brand teams, sales teams and pharmacy customers to translate strategy into practical, measurable and compliant activation. Reporting to the Pharmacy & Retail Lead and working with guidance from the Pharmacy Marketing Senior Manager, the role delivers pharmacy marketing activity, generates customer insights, coordinates cross-functional execution and monitors performance against brand objectives. Key Accountabilities a) Pharmacy Channel Execution · Translate agreed brand and portfolio priorities into pharmacy-specific activation plans. · Coordinate pharmacy campaigns, programs and promotional initiatives. · Support execution across chains, banners, buying groups and priority independent networks. · Manage defined projects and workstreams, ensuring delivery on time, within budget and in line with compliance requirements. b) Brand and Portfolio Partnership · Serve as the pharmacy channel contact for assigned brands, projects and workstreams. · With guidance from the Pharmacy Marketing Senior Manager, execute agreed channel priorities and annual plans. · Provide pharmacy insights to inform brand planning and identify barriers to recommendation, uptake, access and engagement. · Support the design and optimisation of pharmacy customer and patient journeys. c) Customer and Market Insights · Monitor pharmacy trends, customer feedback, market dynamics and competitor activity. · Use internal and external data to identify opportunities, risks and performance gaps. · Recommend actions to improve channel performance and customer engagement. · Support evaluation of pilots and new channel initiatives, including clear success measures and learning. d) Cross-Functional and External Collaboration · Partner with Sales, Brand, Medical, CreateSmart, Finance, Legal, Regulatory, Compliance and Commercial Excellence teams. · Coordinate agencies, vendors and other external partners supporting pharmacy initiatives. · Update the Pharmacy Marketing Senior Manager and Pharmacy & Retail Lead on progress, risks, opportunities and outcomes. · Build productive working relationships with relevant pharmacy customers and partners within agreed accountabilities. e) Performance and Operational Excellence · Track and report channel KPIs, campaign effectiveness and investment performance. · Support budget management, forecasting and investment tracking. · Identify execution gaps and recommend timely corrective actions. · Share learning, reusable approaches and pharmacy best practice across brands and teams. · Ensure activities comply with company policies, industry codes, privacy requirements, Australian laws and governance. Scope and Decision Making · Reports directly to the Pharmacy & Retail Lead. · Works with guidance from the Pharmacy Marketing Senior Manager. · Leads defined workstreams with appropriate autonomy within agreed strategy, budget and governance parameters. · Provides recommendations on pharmacy activation, customer engagement and campaign optimisation. · Escalates significant strategic, investment, compliance or prioritisation decisions as appropriate. · Influences outcomes through pharmacy expertise, collaboration and data-driven insight. Skills and Experience Required · Bachelor's degree in marketing, business, commerce, pharmacy, health sciences or a related discipline. · Relevant experience in pharmaceutical marketing, healthcare, pharmacy, retail, consumer health or a related commercial environment. · Demonstrated project management and execution capability across multiple priorities. · Analytical capability and experience using data and insight