Director, GTM Marketing

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About the role

ROLE SUMMARY Brand Marketing & Standards (BM&S) is the team within Pfizer’s Chief Marketing Office (CMO) that sets standards and delivers exceptional customer experiences across three disciplines: unbranded go-to-market (GTM) strategy and execution across Pfizer’s key therapeutic areas, consumer and healthcare professional (HCP) marketing for Pfizer digital experiences, and the operations that power the BM&S engine. Ultimately, BM&S is responsible for delivering customer experiences that drive business impact. The Director, GTM Marketing owns BM&S go-to-market execution across select Pfizer priority U.S. therapeutic areas, helping translate GTM strategy into coordinated marketing campaigns and branded experiences. This role partners closely with product brand marketers, Media, Digital Product Experience (DPX), other CMO cross-functional teams, and agency partners to ensure work is executed with clarity, consistency, and focus on business priorities, customer needs, and operational standards.   Reporting to the Sr Director, GTM Marketing Lead, this position requires a candidate who can establish and effectively communicate integrated strategies for best-in-class consumer experiences and engagement for GTM TA campaigns. They will lead cross-functional workstreams spanning marketing, product, research, measurement, media and more to execute with excellence, ensuring that the go-to-market strategy aligns with business objectives and delivers measurable value. The ideal candidate will bring a relentless focus on driving business results through performance-driven upstream and downstream marketing.    Executive presence is essential for this role, as the Director will interact with key stakeholders and senior leadership across Pfizer’s business units. They should have a proven track record of producing exceptional creative work and possess a deep understanding of digital marketing, including websites, paid, earned, and owned media.    The Director, GTM Marketing, will have the opportunity to shape the future of Pfizer campaigns and make a significant impact on healthcare accessibility. They will be instrumental in developing and executing go-to-market strategies that drive awareness, engagement, and adoption of the platform, ultimately helping individuals find care and access Pfizer services.   ROLE RESPONSIBILITIES • Develop and scale agile content / integration model across campaign and website, leveraging ongoing reporting and insights to achieve KPIs  • Develop and own the go-to-market strategy and promotional plans for key Therapeutic Areas • Drive roadmap and promotional plans for key Therapeutic Areas, partnering closely with Product Leads • Refine and scale GTM Therapeutic Area positioning and messaging alongside identifying new growth opportunities working closely with the Business Units  • Partner with Product Lead, Market Research and UX research to deeply understand customer needs, conduct research and implement best practices across audience journeys   • Oversee and manage agency of record in the delivery of breakthrough creative and end-to-end execution, ensuring clear scopes of work, excellence in creative and production and timely and efficient budget management    • Oversee development of industry-leading consumer integrated paid, earned, owned and partnership strategies   • Lead a cross-functional team to execute the go-to-market strategy with excellence, driving awareness, engagement, and adoption of key Therapeutic Areas. • Deliver business value through performance-driven marketing, utilizing digital marketing channels such as websites, paid, earned, and owned media.  • Interact with key stakeholders and senior leadership, demonstrating executive presence and effectively communicating the value propositi

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