Senior Product Marketing Manager (d/f/m)

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About the role

Our story: Every year millions of people are either filing their taxes in fear or giving up on their tax refund altogether. We're working on fixing that. Our intuitive app enables anyone, regardless of education or background, to file their taxes with newfound confidence. Spread across Germany, Spain and the UK, the team at Taxfix Group with its brands Taxfix and Steuerbot, is a compassionate group of solution-finders. We speak our minds openly, and with over 400 professionals, including tax experts, developers, and IT security experts, we're rich in ideas and voices. The group has facilitated more than 3.5 billion euros in tax refunds for its customers since its founding in 2016. About the role Taxfix builds more products for more customer segments, faster than before. As Senior Product Marketing Manager, you are the go-to-market partner embedded into a product team, from the first discovery conversation to scaling. You’re not just handed a final product to talk about it. You bring customer, market and competitive evidence into the decisions that shape what gets built from day one: which segments to target, what features to prioritize, how to create Aha moments. You influence what the product does, how it wins and whether people will pay. You also build the systems that keep this work running: from automated competitor and customer insights generation, to agentic workflows that let product teams run smaller launches themselves at high quality. You work closely with Product, Engineering, Commercial, Growth Marketing and Paid Acquisition. What you'll do • Taking one (or many) of our big bets to market. With high level of responsibility, autonomy and direct support from senior leaders and domain experts, you will help us launch assisted and AI-native experiences that customers truly love. • Bring the market into product decisions. Turn customer, market and competitive evidence into clear recommendations for the product team. Join discovery work and design sprints where market specifics shape what gets built. • Choose who to serve, and who not to. Break users and products down into needs, pains, and functional and emotional value. Define sharp ICPs and decide which segment to win first and later. • Position the product to win. Define the competitive alternatives, what makes the product different and why it wins. Turn that into a sharp messaging and shape the pricing and packaging inputs. • Run launches as tests. Run lean tests early, report what the measures show, and adapt the product, the positioning and the go-to-market. You gather evidence that improves our GTM decision quality, not tick off a launch checklist. • Align the people around the work. Bring structure to complex go-to-market work: clear owners, milestones, decision points and success measures. Facilitate decisions across Product, Engineering, Data, Growth and commercial teams. • Build the insight engine. Replace ad hoc research with automated flows of competitor and customer insight that product and marketing teams use every week. • Own part of the context system. Turn each go-to-market decision and artifact into governed context that empowers people and agents alike. • Build with AI. Build your own prototypes, applets and automations for the opportunities you prioritize, and help product teams self-serve lower-tier launches at quality. What you'll bring • 5+ years of bringing tech products to market. You have successfully taken complex products or features from discovery to launch and adoption, in a fast-paced environment. • Data- and evidence-driven over opinion. You set clear targets, success definitions and guardrails. You analyze data and derive actionable next steps. When evidence contradicts the plan, you say so, including to senior stakeholders.

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