Staff Brand Designer - Consumer

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About the role

Building the Future of Open Finance Payward - the parent company behind Kraken, NinjaTrader, Breakout, xStocks, Payward Services and CF Benchmarks - has spent the last 15 years building one of the most modern and globally accessible financial infrastructure platforms in the industry, built to advance an open, global financial system. Before you apply, we encourage you to explore our culture page to understand what drives us and how we work. The team Kraken's Consumer Creative & Design team owns end-to-end creative execution for Kraken Consumer and Krak. Our disciplines cover performance ad creative, 2D and 3D design, motion design, AI video creative and web design. We turn growth strategy into creative that converts across paid, owned and organic surfaces. We work closely with Product Marketing, Performance Marketing, Content & Social, Lifecycle and our regional leads, and we hold the line on brand and messaging quality on everything that ships. The opportunity As our Staff Brand Designer, you come to the table with a strong design vision and set the visual standard for Kraken. You design static and 3D work for launches, campaigns and always-on activity, and you make sure it looks like one brand wherever someone meets it. You can take a brief or proactive idea to a finished, approved asset set, and you're equally comfortable building a clean, systemized layout in Figma and modeling and rendering a hero 3D asset in Cinema 4D. You report to the Creative Lead, Consumer Creative & Design, who gives you direction, feedback and cover in reviews. This is a senior individual contributor role with no direct reports. Senior here means craft and ownership: you set the bar for brand and 3D quality on the team, you build systems others can work from, and you're the person colleagues come to with design questions. What you'll do • Design static 2D and 3D creative for Kraken Consumer and Krak across product launches, campaigns, promotions and always-on activity. • Concept, model, light, texture and render 3D assets in Cinema 4D, from hero visuals to reusable asset libraries and templates. • Apply and extend the Kraken Consumer brand across surfaces, from organic social, lifecycle and web to illustration and foundational projects like key visual updates, keeping everything cohesive and recognizable without making it repetitive. • Design initiative-specific work, including a distinct look and partner-branded assets for launches such as IPOs, and purpose-built illustration for go-to-market and product moments. • Build scalable systems: Figma component libraries, marketing templates and modular campaign kits with localization-ready layouts, so other designers, other teams and our automated workflows can produce on-brand work quickly. • Use AI-assisted production as a core part of how the brand gets made, and know when it speeds the work up and when it doesn't. • Bring ideas to briefs rather than executing them literally. Push back with a point of view when a brief is unclear or the idea can be stronger. • Version and localize work across markets, languages and formats, with layouts that hold up under translation and market-specific requirements. • Partner with Product Marketing, compliance and regional teams to get work approved without losing the idea. • Collaborate closely with our motion, web, performance and AI video designers so 3D and static work travels well across formats. • Hold a high craft bar on your own work and give clear, constructive feedback on others'. What you'll bring • 7+ years of brand, static and 3D design experience at a high-volume in-house team or agency, ideally in fintech, crypto or another regulated category (a competitor or similar company is a big plus). • A portfolio that proves it, submitted with

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