Director of Product, Creative Capability

Start free →

Or apply yourself on the official page →

About the role

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. We work with the world's most valuable brands and have global reach across 100+ markets, with deep local expertise. Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow. For more information, visit WPP.com. Why we're hiring: WPP Open is WPP's AI-powered marketing platform, helping teams move from insight and ideation through to the development and delivery of effective creative work at scale. We are building the trusted environment where the best of AI and human craft meet, so that when a creative chooses to work in Open, it is because Open genuinely makes the work better, not just faster. Done well, this means creative teams across WPP trust Open enough to bring their best thinking to it first, every time, rather than working around it. We are looking for a seasoned marketing and advertising creative technologist with a passion for building industry-leading products to join as a Director of Product for Creative and help lead the creative capability in WPP Open. This is a hands-on, practitioner-led product role for someone who has spent real time inside agency creative and production teams, using AI tools day-to-day to develop visual concepts, generate assets, produce video and iterate creative routes, not just experimenting with them in isolation. Sitting at the intersection of code, AI and craft, you will work directly alongside creative directors, strategists and producers to prototype and stress-test ideas quickly, determining which combination of AI models, tools and human skill is needed to bring a concept to life at the speed and quality the work demands. You will be the hands-on translator who bridges the gap between what a creative idea needs and what WPP Open can build, benchmarking industry practice, evaluating new tools, and turning validated ways of working into repeatable product capability that the wider creative community can rely on. A major part of this role is earning the trust of creative practitioners by proving, in their hands and on real briefs, that WPP Open can help them push ideas further rather than simply produce them faster. What you'll be doing: This role sits within Experience Development, the team shaping how WPP Open turns ideas, workflows and AI capability into usable product experiences. You will work closely with Creative, Product, Technology, Product Design, Research and client-facing teams. You will: • Lead and grow the creative technology capability within WPP Open, setting the standard for how AI tools and workflows are applied across the creative process, from first idea to finished concept. • Act as the hands-on translator between creative ambition and technical execution, taking a brief or idea and working out which mix of AI models, tools and human craft is needed to deliver it at speed. • Shape product priorities by prototyping and iterating concepts directly alongside creative directors, strategists and producers, stress-testing ideas before they move into production. • Own a defined product area within the creative capability, translating practitioner needs, client opportunities and platform strategy into a clear set of priorities and outcomes. • Defi

View the official posting →