Product Marketing Manager – Platform, EMEA

At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work. You don’t just use tools; you possess an innate curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your impact. We look for low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset — who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results. At Snowflake, your role isn't just to execute a function, but to help redefine the future of how work gets done. We’re at the forefront of the data revolution, building the world’s greatest data, applications and AI/ML platform. Our get it done culture empowers everyone at Snowflake to innovate, create work with lasting impact, and thrive in a collaborative environment. Snowflake EMEA product marketers conceive of and execute go-to-market plans that drive awareness, adoption and drive success for our customers. We are looking for a Product Marketing Manager to orchestrate go-to-market execution across the full Snowflake platform, scale global programmes, amplify regional priorities, and ensure our message resonates with key personas and decision-makers across industries. This is a highly cross-functional role, working closely with Account Teams, Field Marketing, Technical Sales, ABM, Demand Generation and Global Product Marketing to align strategy with execution. The successful candidate will thrive on programme orchestration, community building, enablement at scale, and surfacing regional insights to shape global direction. This role is based out of Snowflake’s London office. WHAT YOU’LL DO - Own and align marketing strategy in the EMEA region for Snowflake’s core platform narrative, ensuring plans reflect technical architecture insights and empowering the field to execute with impact - Enable the field at scale by running regional programmes, sales plays and delivering clear and relevant messaging - Lead cross-functional working groups including ABM and Demand Generation to ensure disciplined marketing programme execution and alignment across teams - Build and nurture a community motion targeting Enterprise Architects and technical decision-makers to foster peer-to-peer engagement and long-term platform advocacy - Champion outcome-driven selling by equipping sales teams with messaging and programmes that tie Snowflake’s architectural advantages to measurable impact - Amplify the EMEA voice by capturing regional insights, sales feedback and performance data to inform global GTM, messaging and roadmap decisions - Translate Snowflake’s platform value into architectural blueprint and technical framework statements that resonate with key technical decision-makers OUR IDEAL CANDIDATE WILL HAVE - 5+ years of experience in product marketing, solutions marketing or GTM strategy, specifically focused on data and AI platform architecture - Demonstrated ability to orchestrate cross-functional GTM programmes that scale across regions and resonate with technical decision-makers - Proven experience in building and scaling a community motion or developer/architect relations programme - Ability to translate complex technology and architecture value into clear strategic frameworks that resonate with decision-makers - Strong collaboration and influence skills, with the ability to align global strategy to regional execution across ABM and Demand Gen teams, among others - Excellent communication and storytelling abilities, distilling complex architectural concepts into compelling, business-relevant narratives - Commitment