Marketing Operations and Demand Manager, Observe

At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work. You don’t just use tools; you possess an innate curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your impact. We look for low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset — who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results. At Snowflake, your role isn't just to execute a function, but to help redefine the future of how work gets done. Observe by Snowflake is a high-growth SaaS observability platform built on the Snowflake AI Data Cloud, enabling businesses to troubleshoot modern distributed applications 10x faster. Now, as a core part of Snowflake, we’ve reached a major milestone in the evolution of the Snowflake platform. By bringing AI-powered observability directly into the Snowflake ecosystem, we’ve created the first truly unified platform for telemetry and business data. As a Marketing Operations and Demand Manager, you will actively contribute to the global demand generation strategy, drive pipeline growth, and manage the marketing automation tools such as Marketo, Zoom Webinars, and On24. You will own Marketo, and help with campaign execution including: Email nurture, Newsletters, Trigger campaigns, Webinars, PPC, social media, virtual-events, hands-on workshops, and lead generation to deliver tailored marketing messages and drive optimization through frequent and ongoing testing and analysis. You will excel at working cross-functionally with sales, product marketing, field and the partner ecosystem. You will also be an avid marketing technology user. The ideal candidate will embody our company values, be creative and have a collaborative work ethic, strong attention to detail, data-driven decision making and a passion to deliver programs and projects that drive the growth and health of our business. This is not a remote position. The requirement is that this role will be based in Snowflake's Menlo Park office 3 days per week. WHAT YOU'LL DO: Planning: Oversee the planning, execution and optimization of campaigns to deliver on aggressive pipeline targets Marketo: Oversee overall Marketo instance health, workspace and folder organization, compliance (GDPR, CCPA), user permissions, and technical administration. Manage bidirectionally synced data between Marketo and Salesforce, ensuring error-free field mapping and record routing. Implement and support integrations with third-party tools such as Zoom Webinars and On24. Operations: Manage and optimize our Marketo instance including creating smart lists, audience segments, emails, landing pages, and setting up end to end campaign tracking. Have a strong working knowledge of Salesforce, and leverage AI tools to automate campaign management. Webinars: Design end to end campaigns for webinars, virtual events, and workshops including setup of platforms such as Zoom Webinars/On24, promotions, on-demand recordings, pre-and-post event nurture, and data tracking. Leverage 3rd party vendors to amplify registrations and attendance. AI/Pilot: Leverage AI for all aspects of campaign creation. Pilot new channels and platforms to increase conversion rates and stay ahead of the Marketing technology curve. Effectively build stories/plays by slicing and collating existing content such as webinars, whitepapers, and blogs Campaign Management: Develop, execute, and measure multi-channel integrated demand generation campaigns, including webinars, 3rd party syndication, ABM, PPC, Remarketing, virtual events, workshops, email m