Head of Social - Square

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About the role

As Head of Social for Square, you’ll sit within Brand Strategy & Marketing and own social as a channel: its strategy, audience, content calendar, community, and performance. This is an individual contributor role with no internal team; you’ll be the primary point of contact for social, partnering with the Brand Lead and your creative counterpart to connect Square’s positioning to the work that gets published. Your primary focus will be organic and owned content, with responsibility for advancing brand perception goals and partnering with paid teams so organic and paid reinforce each other. You Will • Set the social strategy for Square. Define what social is for, what it does that other channels cannot, and what it is deliberately not for. Connect that strategy to Square’s positioning in partnership with the Brand Lead. • Define the audience and measures of success. Identify who Square is talking to on social, what they care about, and where they spend time. Make that understanding the foundation of the strategy, and establish the channel’s key success metric and the rationale behind it. • Build and own the social content calendar. Plan for major brand campaigns and moments alongside a consistent, always-on content program, showing how both support Square’s brand perception goals. • Bring cross-team activity into social with intent. Work with partnerships, the Brand Lead, and other teams to identify what belongs on social and how it should show up. Be the primary point of contact for requests and make decisions about channel fit. • Partner with paid social and media teams. Ensure organic and paid activity reinforce each other as part of a connected approach. • Shape the role of creators and influencers. Identify where they can credibly support Square’s social strategy, audience, and campaign goals. Partner with Partnerships, Brand, Demand Generation, Legal, and agencies on recommendations, vetting, briefing, disclosure guidance, and performance readouts. • Take content from idea to publication. Work with your creative counterpart to develop and publish content, balancing strategic intent, quality, and the pace social demands. • Own community management. Define how Square shows up in replies, comments, and direct messages, and maintain a consistent brand voice in partnership with creative. • Turn social listening into action. Monitor conversations about the brand, campaigns, product launches, category, competitors, and emerging issues. Translate those signals into clear readouts, recommendations, and escalation notes for partner teams. • Apply judgment to trends and timely opportunities. Know what is moving on social, assess its relevance to Square’s positioning, and move quickly on opportunities that fit while passing on those that do not. • Support Communications-led crisis and issues management. Monitor inbound activity and sentiment shifts, recommend channel responses, route urgent issues, and help protect owned channels through Sprinklr workflows or moderation guidance. • Be accountable for channel performance. Track progress against the agreed success metric and Square’s brand perception goals, alongside content consistency and quality, campaign integration, community health, and the effectiveness of cross-team partnerships. You Have • 8 years of related experience with a Bachelor’s degree; or 6 years and a Master’s degree; or a PhD with 3 years experience; or equivalent experience. • Exceptional communication skills: you make strategy clear and concise, and write confidently in a brand’s voice. • Deep understanding of your audience, including the references, formats, and conversations that matter to them. • Strong judgment about trends and their relevance to brand positioning, with the ability to distinguish

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