Subscriptions & SSP Insights Manager, Howdy

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About the role

Teamwork makes the stream work. Roku is changing how the world watches TV Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers. From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines. What does the team work on? The Subscriptions & SSP Insights team is at the forefront of data-driven decision-making for Roku's Subscriptions business. This team is responsible for building out the insights suite that the Subscriptions business runs on: the metrics, KPIs, reports, dashboards, deep-dive analyses, and more. By working closely with cross-functional teams, including Core Analytics and Data Engineering, the Subscriptions & SSP Insights team will be a key enabler of growth and contribute to Roku's success. What is the role? Roku is seeking a Subscriptions & SSP Insights Manager, Howdy to lead insights for Howdy, Roku's owned-and-operated streaming service. Howdy has grown since launch and continues to expand its reach. This role owns the insights behind that growth. This role sees the whole business and connects the pieces. You'll own the recurring reporting Howdy leadership relies on, build the measurement framework that sits behind it, and help answer the questions that shape where Howdy goes next. Your insights will inform important decisions across a range of cross-functional partners and will reach senior leadership. This role is for someone with strong business acumen and genuine curiosity – someone who doesn't just report the numbers, but asks why they're moving, what they mean for the business, and what we should do next. For New York Only - The estimated annual base salary for this position is between $143,000 - $202,500. Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location. This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off. How will I use AI at Roku? At Roku, we don't just use AI, we work with it. AI agents and smart tools help power drafts, analysis, and repetitive workflows, while our people bring direction, judgment, and accountability. We value curious, adaptable builders, who can show how they've used AI, agents, or automation to move faster, improve quality, and scale their impact. Strong candidates know how to frame problems, guide AI-assisted work, check the output, and learn quickly. Above all, they bring curiosity, adaptability, and sound judgment. What are the responsibilities of the role? • Own Howdy insights: Define, track, and tell the story behind the metrics and KPIs that matter most to Roku's owned-and-operated streaming business – subscriptions, signups, churn – across every market and distribution channel • Run the operating rhythm: Own the daily, weekly, and monthly Howdy reporting that leadership runs the business on, and drive it toward a single consolidated, automated source of truth rather than parallel reports • Drive international insights: Bring rigor and consistency to how we measure Howdy across the U.S. and Mexico, accounting for market dynamics, and surface where th

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