Jobs / Mexico / Crunchyroll LLC
General Manager, Latin America (LATAM)
Crunchyroll LLC · 🌍 Mexico City, Mexico City, Mexico
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Sponsor Radar — Crunchyroll LLC
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About the role
About Crunchyroll Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love. Join our team, and help us shape the future of anime! Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation. About the role The General Manager, Latin America (LATAM) is accountable for the long-term health, growth, and operating performance of Crunchyroll's business across the region. As Crunchyroll's senior business leader in LATAM reporting into Crunchyroll’s Chief Operating Officer, the GM brings together commercial leadership, regional operations, growth, partnerships, communications, localization, and fan engagement – at the regional level – into a single operating model focused on delivering sustainable business performance. LATAM is a market of meaningful scale for Crunchyroll, with an established business and infrastructure as well as significant opportunity for continued growth. The GM will be responsible for accelerating growth by optimizing existing levers while identifying, testing, and scaling new opportunities across the region. The GM will also ensure that local insights from teams closest to the market inform broader business decisions , creating a clear path for regional consumer trends, market dynamics, and commercial opportunities to shape Crunchyroll’s strategy and priorities. Key Accountabilities • Regional Business Performance - Own LATAM's commercial performance and long-term growth, including subscriber growth, engagement, retention, lifetime value, revenue, and operating performance. • Regional Strategy & Expansion - Set the regional strategy, strengthening established markets and expanding across LATAM. • Membership & Fan Growth - Accelerate membership and fan growth through engagement, retention, and partnering with global teams to unlock the region's highest-impact opportunities. • Operational Excellence - Lead LATAM as an integrated regional business with clear priorities, operating rhythms, accountability, and strong cross-functional execution. • Fan & Partner Success - Build locally relevant fan experiences and strategic partnerships that expand Crunchyroll's reach and brand affinity. • Organizational Leadership - Build and develop a high-performing regional organization with a culture of collaboration, accountability, and execution. Key Responsibilities • Lead the LATAM Business: Translate enterprise strategy into regional priorities, operating plans, investments, and execution that drive sustainable growth and business performance. • Drive Market Expansion: Identify and prioritize high-fandom, underpenetrated markets. • Operate the Region: Lead Brand & Community, Growth, Communications, Localization & Regional Content Operations, Business Operations, and Partnerships & Partner Management as one integrated regional team. • Represent the Voice of LATAM: Bring regional consumer insights, market dynamics, and opportunities into enterprise planning and decision-making. • Drive Cross-Functional Execution: Partner with Product, Engineering, Membership Performance, Content, Commerce, Finance, Data, Legal, and other enterprise teams to align priorities and remove barriers to regional growth. • Champion the Fan Experience: Bring marketing, localization, communications, partnerships,