Digital Experience Leader

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About the role

About GenScript Founded in 2002 in New Jersey, GenScript Biotech Corporation accelerates innovation in biotech and healthcare by providing researchers and companies with the building blocks needed to develop groundbreaking treatments and products. Guided by its mission to Make People and Nature Healthier Through Biotechnology, and its role as a well-recognized biotechnology company, GenScript has a team of approximately 6,165 employees and has served more than 200,000 customers across over 100 countries and regions. About GenScript Biotech Corporation Founded in 2002 in New Jersey, GenScript Biotech Corporation accelerates innovation in biotech and healthcare by providing researchers and companies with the building blocks needed to develop groundbreaking treatments and products. Guided by its mission to Make People and Nature Healthier Through Biotechnology, and its role as a wellrecognized biotechnology company, GenScript has a team of approximately 6,165 employees and has served more than 200,000 customers across over 100 countries and regions. Position: Digital Experience Leader Location: China Report to: Head of Digital Hub Position Summary Key Responsibilities: • Define and champion the digital experience vision and roadmap for the organization. • Oversee the delivery of exceptional digital experiences across all platforms and channels. • Lead cross-functional teams (UI/UE, Frontend, Digital Product, Marketing) to ensure alignment and execution of digital initiatives. • Set and monitor KPIs for digital experience quality, engagement, and conversion. • Drive innovation in personalization, A/B testing, and user journey optimization. • Ensure digital experience standards, usability, accessibility, and brand consistency. • Report on digital experience performance and recommend strategic improvements to senior management. Requirements: • Bachelor’s or Master’s degree in Digital Marketing, Business, or related field. • 5+ years of experience in digital leadership roles. • Proven track record in digital transformation and experience management. • Strong leadership, communication, and stakeholder management skills. • Deep understanding of digital platforms, analytics, and user experience best practices. • Experience with large-scale CMS and personalization tools. Preferred Skills: • Experience in omnichannel digital strategy. • Familiarity with agile methodologies and digital product management. • Knowledge of data-driven marketing and customer journey mapping. Benefits: Benefits include medical, dental, and vision insurance as well as a 401(k) retirement plan with a company match that vests fully on day one. We offer paid parental leave after just three (3) months of employment, and a paid time off policy that includes vacation time, personal time, sick time, floating holidays, and company holidays. Additional benefits include flexible spending and health savings accounts, life and AD&D insurance, short- and long-term disability coverage, legal assistance, and supplemental plans such as pet, critical illness, accident, and hospital indemnity insurance. We also provide commuter benefits, well-being initiatives, and peer-to-peer recognition programs; demonstrating our ongoing commitment to building a culture where our people feel empowered, supported, and inspired to do their best work. GenScript USA Inc/ProBio Inc. is a proud equal opportunity/affirmative action employer committed to attracting, retaining, and maximizing the performance of a diverse and inclusive workforce. It is the Company's policy to ensure equal employment opportunity without discrimination or harassment based on race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender ide

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