Director, Content Strategy

Start free →

Or apply yourself on the official page →

About the role

At Ripple, we’re building a world where value moves like information does today. It’s big, it’s bold, and we’re already doing it. Through our crypto solutions for financial institutions, businesses, governments and developers, we are improving the global financial system and creating greater economic fairness and opportunity for more people, in more places around the world. And we get to do the best work of our career and grow our skills surrounded by colleagues who have our backs. If you’re ready to see your impact and unlock incredible career growth opportunities, join us, and build real world value. THE WORK: We are looking for a Director of Content Strategy to report to the Vice President of Corporate Marketing and own how Ripple tells its story to the world. This is a senior leadership role with real scope: You will build and lead a high-performing team of writers, media producers and social strategists, set the editorial vision across all channels and drive the content strategy that fuels global brand awareness and go-to-market growth. This role sits at the intersection of narrative, leadership and business impact. You will shape how Ripple is understood by enterprise buyers, partners, policymakers and the broader market, and you will build the systems, team and content engine that make that storytelling scalable. WHAT YOU'LL DO: • Define and scale Ripple's global content strategy, owning editorial standards, voice and the content calendar to drive brand authority and demand generation across Ripple's owned channels. • Lead and develop a team of writers, social strategists and multimedia producers, including managing managers. Set a high bar for quality, build a culture of craft and create the conditions for the team to do their best work. • Be comfortable directing traffic, acting as the ultimate decision-maker on how the Content organization prioritizes requests from across the company, and lead the team to think outside the box and take big swings. • Partner with Communications to develop and amplify executive thought leadership, co-write high-impact announcements and produce content that reflects a strong command of regulatory frameworks, macroeconomic trends and the evolution of global finance. • Create innovative narratives for Ripple's suite of solutions, translating complex product and technical details into clear, compelling stories for buyers, partners and decision-makers. • Build and scale a high-velocity multimedia production engine, overseeing video, YouTube and social video content strategy, with a focus on innovative formats that extend reach and deepen engagement. • Own the customer and partner evidence engine: Build a library of case studies, testimonials and assets mapped to key verticals and buyer personas. • Partner with Growth Marketing to develop content that drives measurable demand generation results — gated reports, website copy and nurture campaigns tied to clear business outcomes. • Coach the Content team to create scalable frameworks that balance centralized corporate storytelling with the flexibility to meet localized market needs and regional pipeline priorities. • Champion AI-native ways of working across the Content organization, finding new efficiencies without sacrificing quality or authenticity. • Measure what matters. Prepare and deliver presentations to Ripple's Leadership Team on content's influence, narrative impact and business contribution. WHAT YOU'LL BRING: • 15+ years of experience in content marketing, editorial or content strategy, with a focus on B2B technology or fintech. • 8+ years of experience building and managing teams, including managing managers, with a track record of developing strong talent and holding a high bar. • Proven ability to lead content s

View the official posting →