Jobs / United States / Appian Corporation
Marketing Data Manager
Appian Corporation · 🇺🇸 McLean, Virginia
Sponsorship verdict
Sponsorship possible
One solid signal, not two — worth applying, and worth asking about sponsorship early.
- Employer is on a government sponsor recordThe US Department of Labor certified 18 H-1B/E-3 labor condition applications for this employer between Oct 2025 and Jun 2026 (latest Jun 2026) — the step every H-1B hire needs first. USCIS also records 11 H-1B approvals in FY2023. Source: LCA disclosure data (US Department of Labor (OFLC)).
- The posting doesn’t mention sponsorshipSilence isn’t a refusal — ask the recruiter before investing much time.
- No salary bar for this routeH-1B has no fixed salary bar: the employer must pay at least the prevailing wage for the role and area. Cap-subject employers enter a lottery weighted by wage level. Source: https://www.federalregister.gov/documents/2025/12/29/2025-23853/weighted-selection-process-for-registrants-and-petitioners-seeking-to-file-cap-subject-h-1b, rules effective 2026-02-27.
- What Appian Corporation paid sponsored hires in similar roles2 certified filings for “Senior Product Manager” (Software Developers) in NC: $166k–$166k, median $166k. Most were filed at wage level II (50%) — 2 lottery entries, ≈31% projected selection odds for cap-subject employers. Source: US Department of Labor LCA disclosure data (Oct 2025 – Jun 2026).
- Confirmed live todayWhen a source last listed this job as open.
US H-1B: cap-subject employers enter a lottery weighted by wage level — Level I gets 1 entry, Level IV gets 4 (DHS projected selection odds ≈15% at Level I to ≈61% at Level IV). Universities and non-profit research employers are cap-exempt. The $100,000 fee for new petitions from abroad is currently blocked by a court order (appeal pending).
A verdict summarises public evidence; it is not legal advice and never a guarantee — the employer and the immigration authority decide. Sign in to factor in where you can already work.
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Sponsor Radar — Appian Corporation
The US Department of Labor certified 18 H-1B/E-3 labor condition applications for this employer between Oct 2025 and Jun 2026 (latest Jun 2026) — the step every H-1B hire needs first. USCIS also records 11 H-1B approvals in FY2023. Source: LCA disclosure data (US Department of Labor (OFLC)).
Past sponsorship or register membership never guarantees sponsorship for this vacancy or for you. Full Sponsor Radar for Appian Corporation →
About the role
Here at Appian, our values of Intensity and Excellence define who we are. We set high standards and live up to them, ensuring that everything we do is done with care and quality. We approach every challenge with ambition and commitment, holding ourselves and each other accountable to achieve the best results. When you join Appian, you’ll be part of a passionate team dedicated to accomplishing hard things, together. Marketing Data Manager McLean, Virginia, USA | Work Model: On-site at Appian Headquarters Own the health, hygiene, and strategic governance of Appian's global marketing database, establishing measurable standards that enable precision targeting and accelerate pipeline velocity across all regions. ABOUT THE TEAM Marketing Operations creates reliable reporting frameworks based on consistent and segmented data, while creating a frictionless journey from lead to MQL. The team is responsible for the marketing team's data, analytics, lead lifecycle, budgeting, tech & tools. As Appian scales its AI-Powered Process Automation platform globally, this team ensures marketing moves fast with confidence, backed by clean data and automated workflows that drive measurable business outcomes. THE OPPORTUNITY Appian is investing in marketing infrastructure that scales with explosive growth in enterprise AI adoption. This role exists to transform our marketing database from a reactive asset into a proactive growth engine, establishing the data quality standards and governance frameworks that power segmentation, personalization, and attribution at scale. You will define what success looks like, measure it, and drive continuous improvement across global and regional stakeholders. WHAT YOU'LL DO • Establish and enforce minimum data quality standards across the marketing database, creating a measurable database health score with quarterly improvement targets reported to global and regional leadership. • Architect and execute data hygiene programs within Marketo and Salesforce, including deduplication, enrichment, segmentation frameworks, and automated governance workflows that maintain compliance with GDPR and global opt-in regulations. • Partner with Marketing Operations, Demand Generation, and Sales Operations teams to design and implement lead routing, scoring models, and segmentation strategies that accelerate pipeline velocity and improve lead-to-MQL conversion. • Build and deliver executive dashboards in Tableau or similar BI tools that provide real-time visibility into database health, segmentation performance, campaign effectiveness, and data governance metrics. • Lead cross-functional initiatives to standardize data capture, field utilization, and taxonomy across marketing systems, ensuring consistency that enables accurate reporting and strategic decision-making. • Drive continuous optimization of data processes by identifying gaps, recommending automation opportunities, and implementing scalable solutions that reduce manual effort while improving data integrity • FIC Education: Hold a Bachelor's degree or higher in Marketing, Business Administration, Data Analytics, Information Systems, or a related field. • Experience: 5 plus years of experience in marketing operations, marketing data management, or a related domain with responsibility for data governance and hygiene. • Marketing Automation Expertise: Deep hands-on experience with Marketo, including database management, segmentation, campaign execution, and integration with CRM systems. • CRM Proficiency: Strong working knowledge of Salesforce, including custom object management, field mapping, reporting, and marketing-to-sales data flow. • Business Intelligence Tools: Demonstrated ability to build dashboards and reports using Tableau or similar BI platforms to