VP, Demand Generation

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About the role

Join us in bringing joy to customer experience. Five9 is a leading provider of cloud contact center software, bringing the power of cloud innovation to customers worldwide. Living our values everyday results in our team-first culture and enables us to innovate, grow, and thrive while enjoying the journey together. We celebrate diversity and foster an inclusive environment, empowering our employees to be their authentic selves. Growth at Five9 depends on a demand engine that works across regions, segments, partners, and the installed base — and on a marketing organization willing to own the outcome all the way through to a qualified conversation with a buyer, not just the click that started it. That is where this role comes in. Position We are looking for a Vice President of Demand Generation to build and run the pipeline engine for Five9. Reporting to the Chief Marketing Officer, this leader owns global campaign strategy, account-based marketing, partner marketing, customer marketing, the full events portfolio, and the sales development organization that converts the demand those programs create. The role is measured on the whole path: response, qualification, opportunity, and pipeline that Sales is willing to forecast. This leader will partner with the Chief Sales Officer, the regional and segment sales leaders, the Partner organization, and the teams they lead. The right candidate is not a channel specialist who has spent a career optimizing paid media, and not a program manager who runs the calendar while someone else carries the number. This is closer to a general manager of demand — a leader who can set global strategy, run several teams with different rhythms and different definitions of success, and stand behind a pipeline commitment to the Sales organization every quarter. Five9 sells AI for customer experience, and we hold ourselves to the same standard we set for our customers. We expect this leader to apply AI across the demand engine — audience selection and prioritization, creative production and localization, campaign operations, sales development research and outreach, and the measurement loop that connects spend to pipeline to bookings. Key Responsibilities Campaign Strategy and Integrated Demand • Own the global campaign strategy — the themes, the calendar, the channel mix, and the offer architecture that carry buyers from first awareness to a sales conversation. • Set and deliver pipeline targets by region, segment, and industry , building the plans and the budget allocation that make those targets credible before the quarter starts. • Build for international markets on their own terms — regional channel mix, language, local buying behavior, and the sales motions that follow. • Own the demand budget end to end , with the discipline to move it toward the programs producing pipeline. Account-Based Marketing • Build and run the ABM motion for strategic and named enterprise accounts — account selection and tiering, buying-group mapping, orchestration, and creative built for a specific account. • Pair ABM programs with matched sales development coverage so account engagement is followed by a human within the window it matters. • Apply intent, engagement, and firmographic signal to prioritize where the team spends its time and where Sales spends theirs. • Measure ABM on account progression and opportunity creation , using the metrics Sales recognizes. Sales Development • Lead inbound and outbound sales development globally , including coverage models, capacity planning, territory alignment, and quota setting in partnership with Sales and Finance. • Own speed to lead and qualification standards jointly with Sales leadership , including a shared definition of a qualified opportunity. • Keep campaign

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