Customer Advocacy Marketing Manager

About AlphaSense: AlphaSense is the AI platform redefining market intelligence and workflow orchestration, trusted by thousands of leading organizations to drive faster, more confident decisions in business and finance. The platform combines domain-specific AI with a vast content universe of over 500 million premium business documents — including equity research, earnings calls, expert interviews, filings, news, and internal proprietary content. Purpose-built for speed, accuracy, and enterprise-grade security, AlphaSense helps teams extract critical insights, uncover market-moving trends, and automate complex workflows with high-quality outputs. With AI solutions like Generative Search, Generative Grid, and Deep Research, AlphaSense delivers the clarity and depth professionals need to navigate complexity and obtain accurate, real-time information quickly. For more information, visit www.alpha-sense.com . Come join us. About the Role: The Customer Advocacy Marketing Manager owns both the strategy and scaled production of customer proof-point content: case studies, customer quotes and testimonials, logo usage and compliance, and the customer reviews program (G2, Gartner Peer Insights, TrustRadius). This role also owns the Customer Awards program, on-site customer content capture (video/filming) at flagship events, and the review-platform vendor relationships and budget. The ideal candidate can set a proof-point content roadmap and prioritize it against business impact, not just execute a queue — while also running a high-volume content operation end-to-end, from sourcing through legal and customer approval. This role partners closely with our Senior Manager who owns high-touch programs like our CAB, Executive Sponsorship, RKO, and customer community. Who You Are: • 5+ years of experience in customer marketing, content marketing, or marketing operations, with demonstrated ownership of both strategy and execution. • Proven track record of setting a content roadmap and prioritizing initiatives against business impact, not just delivering against an intake queue. • Proven track record of owning content projects end-to-end, including legal/compliance coordination. • Experience owning vendor relationships and budget, ideally for review-generation or reference platforms. • Strong written communication skills and an eye for turning customer insight into compelling assets. • Experience with CRM systems (e.g., Salesforce) and content intelligence tools (e.g., Peerbound, Gong) preferred. • Comfortable managing on-site logistics for large customer-facing events. What You’ll Do: Strategy & Prioritization • Define the annual case study and proof-point content roadmap in partnership with Product Marketing, aligned to revenue and pipeline priorities. • Determine which customer stories, quotes, and proof points to pursue based on expected pipeline, bookings, and adoption impact, rather than a first-in-first-out intake queue. Content Production • Own the scaled creation and end-to-end delivery of customer content — quotes, testimonials, and case studies — from sourcing through legal and customer approval. • Use tools like Peerbound to transform customer insights from Gong calls into approved, actionable content at scale. • Own the creation and promotion of customer spotlights. • Manage updates to existing case studies and customer stories as messaging and strategy evolve. Customer Reviews & Platform Ownership • Own the customer reference database and the review-generation program across platforms including G2, Gartner Peer Insights, and TrustRadius. • Own vendor relationships and budget for review platforms, including contract renewals and spend decisions. Logo Management • Own the end-to-end process for customer logo usage,