Jobs / United States / Airbnb
Senior SEO Strategy Lead (SEO, AEO, GEO)
Airbnb · 🇺🇸 United States
Sponsorship verdict
Sponsorship possible
One solid signal, not two — worth applying, and worth asking about sponsorship early.
- Employer is on a government sponsor recordThe US Department of Labor certified 167 H-1B/E-3 labor condition applications for this employer between Oct 2025 and Jun 2026 (latest Jun 2026) — the step every H-1B hire needs first. USCIS also records 71 H-1B approvals in FY2023. Source: LCA disclosure data (US Department of Labor (OFLC)).
- The posting doesn’t mention sponsorshipSilence isn’t a refusal — ask the recruiter before investing much time.
- No salary bar for this routeH-1B has no fixed salary bar: the employer must pay at least the prevailing wage for the role and area. Cap-subject employers enter a lottery weighted by wage level. Source: https://www.federalregister.gov/documents/2025/12/29/2025-23853/weighted-selection-process-for-registrants-and-petitioners-seeking-to-file-cap-subject-h-1b, rules effective 2026-02-27.
- Confirmed live todayWhen a source last listed this job as open.
US H-1B: cap-subject employers enter a lottery weighted by wage level — Level I gets 1 entry, Level IV gets 4 (DHS projected selection odds ≈15% at Level I to ≈61% at Level IV). Universities and non-profit research employers are cap-exempt. The $100,000 fee for new petitions from abroad is currently blocked by a court order (appeal pending).
A verdict summarises public evidence; it is not legal advice and never a guarantee — the employer and the immigration authority decide. Sign in to factor in where you can already work.
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Sponsor Radar — Airbnb
The US Department of Labor certified 167 H-1B/E-3 labor condition applications for this employer between Oct 2025 and Jun 2026 (latest Jun 2026) — the step every H-1B hire needs first. USCIS also records 71 H-1B approvals in FY2023. Source: LCA disclosure data (US Department of Labor (OFLC)).
Past sponsorship or register membership never guarantees sponsorship for this vacancy or for you. Full Sponsor Radar for Airbnb →
About the role
Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way. The Community You Will Join Organic search is one of Airbnb's largest and most efficient acquisition channels, and the rise of AI answer engines is reshaping how travelers discover places to stay, things to do, and trusted Hosts. This role sits at the intersection of growth marketing, content strategy, and emerging AI search behavior, partnering closely with product, engineering, content, and data science teams to make Airbnb the trusted source that search engines and AI models cite. The Difference You Will Make As Senior Growth Marketing Lead, SEO, AEO, GEO, you will own the strategy and day-to-day execution for how Airbnb shows up in Google, AI Overviews, ChatGPT, Gemini, Perplexity, and the assistants that come next. You are an execution-focused operator with a career built in SEO — you write your own SQL, size opportunities from raw data, and ship. Success in this role means measurable gains in organic visibility, rankings, AI citations, traffic, bookings, and downstream conversion, along with a measurement framework that proves the business value of organic channels. This is a chance to define what AEO and GEO mean for Airbnb and build the playbook others follow. A Typical Day • Own the organic growth strategy and content roadmap across SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization) — covering technical SEO, content, on-site experience, and visibility in AI assistants such as ChatGPT, Google AI Overviews, Gemini, and Perplexity. • Manage internal content strategy for these acquisition channels: set priorities, briefs, templates, and quality standards for content and landing pages that drive organic and AI-referred traffic. • Run the channel hands-on — pull and analyze your own data in SQL, size opportunities, prioritize by impact, and drive launches and experiments from backlog to measured result. • Lead cross-functional relationships with product and engineering teams, embedding SEO and AEO best practices into web properties, app surfaces, and structured data. • Improve how well AI models understand Airbnb's listings, product, and policies so they represent Airbnb accurately and cite it as a source. • Build and evolve the measurement framework for SEO, AEO, and GEO — attribution models, leading and lagging indicators, dashboards, and revenue impact — including the ability to demonstrate the value of work that's difficult to attribute, such as preventive technical work or emerging AI channels. • Establish Airbnb's point of view on how AI-generated answers are reshaping travel discovery, and translate complex technical concepts into clear business narratives for senior leaders. Your Expertise • 10+ years of experience in SEO, including 2+ years in a senior/leadership capacity engaging with executives. • Strong SQL skills, writing your own queries to analyze crawl, log, search console, and conversion data without relying on analysts for core questions. • Proven track record of shipping SEO programs at scale and driving significant organic growth, from prioritization through launch and measurement. • Expertise in both technical SEO and content strategy, including site architecture, structured data, indexation, and content quality. • Working knowledge of how AI-powered search and answer engines operate (LLM-based retrieval, citation behavior, entity recognition), with a clear point of view on how to optimize for them. • Str