Product Marketing Manager

Senior Product Marketing Manager Experience: 4-5 Location: Bengaluru, India (hybrid) AppViewX is trusted by the world’s leading organizations to reduce risk, ensure compliance, and increase visibility through automated certificate lifecycle management. At AppViewX, you will get to work with our AVX ONE platform that provides complete certificate lifecycle management and PKI-as-a-Service using streamlined automation workflows to prevent outages, reduce security incidents, and enable crypto-agility. AppViewX is also certified as a Great Place to Work in India, cementing us as an employer of choice. Our Values At AppViewX, our values reflect how we work together in practice—not just what we aspire to. They show up in everyday decisions, how we collaborate across teams, and how we treat each other while building and delivering our work. If these values resonate with you, you’ll likely feel at home here. • Clarity: We interact with transparency, simplicity, and shared purpose. • Unity: We build unity through mutual respect, trust, and collaboration. • Innovation: We stay curious, challenge assumptions, and drive continuous improvement. • Speed: We act with urgency, focus, and follow-through to deliver results fast. • Precision: We bring accuracy, consistency, and care to everything we do. Role Overview We are looking for a Senior Product Marketing Manager who can translate technical product capabilities into clear customer value, compelling positioning, and practical go-to-market content. This role is ideal for someone with strong product marketing experience in a cybersecurity, SaaS, or enterprise technology environment, and a solid understanding of security fundamentals. You will work closely with Product Management, Marketing, Sales, Customer Success, and Project Management teams to support product launches, enable sales conversations, build competitive insights, and create customer-facing and sales-facing content that helps move opportunities through the funnel. You are customer-focused, collaborative, curious, and comfortable working across technical and business stakeholders. You bring strong communication skills, a practical understanding of how sales teams sell, and a “will get the job done” attitude. Key Responsibilities: • Develop clear messaging, positioning, value propositions, and product narratives for AppViewX solutions and key capabilities. • Create sales enablement content such as pitch decks, solution briefs, battlecards, talk tracks, objection handling guides, sales plays, FAQs, and customer-facing assets. • Partner with sales teams to understand buyer pain points, deal challenges, competitive pressure, and content needs across different stages of the sales cycle. • Support product launches by working closely with Product Management, Project Management, Marketing, and cross-functional teams on launch messaging, content, enablement, and internal readiness. • Work with the marketing team to support campaigns, events, webinars, and integrated programs with persona-relevant messaging and content. • Build and maintain competitive intelligence, including competitor positioning, battlecards, win/loss insights, market trends, and differentiation points. • Help define and execute sales plays by identifying target personas, pain points, triggers, messages, proof points, and supporting assets. • Collaborate with Customer Success and customer-facing teams to capture customer use cases, outcomes, stories, and feedback that can inform content and messaging. • Develop compelling presentations, web copy, product collateral, campaign content, and enablement materials that communicate the product story clearly. • Stay current on cybersecurity trends, market dynamics, buyer priorities, and customer needs to con