Senior Marketing Manager, Loyalty

About the role The Tripadvisor Group connects people to experiences worth sharing, and aims to be the world’s most trusted source for travel and experiences. We leverage our brands, technology, and capabilities to connect our global audience with partners through rich content, travel guidance, and two-sided marketplaces for experiences, accommodations, restaurants, and other travel categories. The subsidiaries of Tripadvisor, Inc. (Nasdaq: TRIP), include a portfolio of travel brands and businesses, including Tripadvisor, Viator, and TheFork We're looking for a Senior Marketing Manager, Loyalty to grow and strengthen our rewards programs across Tripadvisor and Viator — someone who can set strategic direction and execute against it. This role is 100% dedicated to Loyalty and works closely with product, engineering, analytics, and CRM. You'll move between strategy, campaign execution, and analysis depending on what the work needs day to day. Location: East Coast- United States What You’ll Do • Own the loyalty marketing strategy. Define and evolve the Tripadvisor Rewards value proposition and tiering strategy, and shape how the program shows up to members. • Run the campaign engine. Plan and execute always-on and calendared campaigns — Welcome Offer optimization, sales events (e.g., Travel Deal Tuesday), sweepstakes, challenges, and partner-funded promotions — across paid and owned channels. • Lead cross-functionally. Drive alignment with product, engineering, design, and analytics to test and launch new program mechanics, from offer targeting to member perks. • Build the business case with data. Use booking and program data — member behavior, redemption, tier progression, holdout/incrementality results — to prioritize what to build next and prove out ROI to leadership. • Measure what matters. Work with analytics to run and interpret holdout/control tests, and translate results into clear go/no-go calls and next steps. • Benchmark the competition. Track best-in-class loyalty programs (e.g., Starbucks, Nike, Sephora) to inform our approach to tiering, gamification, and member value. • Do the work at every level. Set strategy one day, brief creative or QA an offer the next. Skills & Experience • 5+ years of hands-on marketing experience working across the full spectrum from strategy to execution — in travel, e-commerce, subscription, or retail. You are equally able to build a program vision and ship a campaign. • A track record of product marketing work — translating product capabilities into clear member-facing value propositions and go-to-market plans. • Strong analytical skills — comfortable working with data - either in partnership with analytics and data science teams or working independently - to define metrics and interpret test results. You should be able to pull your own data using AI tools and dashboards. • Demonstrated ability to use AI tools to improve efficiency, quality, and decision-making in day-to-day work. • Proven ability to operate effectively with a global-first mindset • A proven track record of cross-functional leadership — driving alignment and momentum across product, engineering, design, analytics, and CRM in a fast-paced, iterative environment; comfort operating with ambiguity and evolving scope. • A bias for action and comfort working with limited resources. • Excellent written and verbal communication skills; able to flex between an executive-level strategy narrative and a detailed campaign brief. • Skilled at using AI tools to speed up research, analysis, and automate tasks in your day-to-day work. Nice to have • Experience in loyalty or membership programs and an understanding of program economics and performance • Familiarity with marketplace/two-sided dynamics (e.g., supplier- or