Senior SEO/GEO Strategist

Want to make a meaningful career move? Think: Padilla. We celebrate our people – and honor their potential. It starts with a warm, inclusive workplace. Ample opportunities to learn and to lead. Other pluses? Fulfilling mentorship opportunities and great celebrations. And caring workers who love creating award-winning work. Come build, grow, and connect with Padilla. We’ll help you be your best. Padilla is seeking a Senior SEO/GEO Strategist to join its Channels team and support the continued growth of our Search Engine Optimization (SEO) and Generative Engine Optimization (GEO) capabilities. This role will work across a growing portfolio of client engagements, supporting and managing work spanning SEO, GEO, content optimization, research, measurement and reporting. The Senior SEO/GEO Strategist will be responsible for turning search and AI visibility data into meaningful insights and actionable recommendations that help clients improve how they are discovered across traditional and AI-powered search experiences. This is a hands-on strategist role. The ideal candidate can independently execute core SEO and GEO workstreams, manage deadlines across multiple accounts, develop client-ready deliverables and confidently communicate findings and recommendations to internal teams and clients. The role will work closely with senior Channels leadership on overall strategy, methodology and complex client needs. Key Responsibilities Generative Engine Optimization (GEO) • Develop and maintain GEO prompt banks based on audience personas, business priorities, search behavior, client objectives and competitive opportunities. • Conduct GEO audits evaluating brand visibility, citations, competitive presence, messaging, sentiment and other key indicators across AI search platforms. • Set up, manage and monitor client programs within GEO platforms such as AthenaHQ. • Analyze prompt-level data to identify meaningful trends, citation patterns, competitive gaps and opportunities to improve brand visibility. • Conduct recurring GEO scans and monitoring to understand how client and competitor visibility changes over time. • Research the third-party sources, publishers and websites influencing AI-generated responses and identify opportunities to strengthen client authority. • Translate GEO findings into clear insights, strategic recommendations and client-ready presentations. • Develop recommendations for improving owned content, third-party authority, citations, messaging consistency and overall AI search visibility. • Contribute to GEO strategic playbooks and activation plans that translate audit findings into prioritized actions. • Support ongoing GEO programs through recurring measurement, optimization recommendations and identification of new opportunities. • Stay current on changes to GenAI search platforms, GEO tools and emerging industry best practices. Search Engine Optimization (SEO) • Conduct keyword research to understand audience search behavior, competitive opportunities and areas for organic growth. • Analyze keyword rankings, organic search traffic, landing-page performance and other SEO metrics to identify trends and opportunities. • Conduct SEO audits and assessments spanning content, competitive performance, website structure and other search visibility factors. • Identify high-value pages for optimization and recommend updates that improve search performance while protecting existing keyword rankings and search equity. • Identify content gaps and opportunities for new search-focused content. • Develop SEO content recommendations and briefs informed by keyword research, competitive analysis and audience intent. • Review and optimize website content using SEO best practices. • Monitor performance following optimiza