Senior Manager, Integrated Marketing

#MaesaMagic     The next gen beauty company, Maesa is transforming the industry by incubating and growing meaningful, innovative brands and making prestige beauty accessible. Maesa believes beauty ignites inspiration, creativity, imagination, and connection, sparking new ideas and possibilities, and meeting unmet consumer needs. Through best-in-class design, formulation, brand creation and marketing capabilities, Maesa delivers new, better and different products with an unsurpassed speed to market. Maesa works with a variety of retailers to create and launch brands across beauty and wellness categories. The current portfolio includes Kristin Ess, Hairitage by Mindy McKnight, Fine'ry, Being Frenshe, MIX:BAR and Niches & Nooks among other brands. For more information, visit www.maesa.com . About the Role We’re looking for a strategic, culturally connected, and hands-on Senior Manager, Integrated Marketing to lead the development and execution of integrated social, influencer, and digital marketing strategies that build brand equity, deepen consumer engagement, and drive business growth. This role will serve as a key strategic partner to Brand Marketing and cross-functional teams, translating brand and business objectives into compelling, insight-driven marketing programs across social, influencer, paid, earned, and owned channels. The Senior Manager will own the social and influencer strategy end-to-end, while identifying new opportunities to expand the brand’s cultural relevance and consumer reach. The ideal candidate is equal parts strategic leader, creative storyteller, relationship builder, and data-driven marketer who can move seamlessly between high-level strategy and hands-on execution. This person should have a strong understanding of the beauty landscape, social culture, emerging platforms, and the evolving creator ecosystem, with a proven ability to turn insights and trends into impactful marketing programs. The Senior Manager, Integrated Marketing will report to the Senior Director, Integrated Marketing . This role is based in NYC, and you will be expected in office 3 days a week, at minimum. Responsibilities Integrated Marketing Strategy & Leadership • Partner with the Senior Director, Integrated Marketing and broader Brand Marketing leadership to develop and execute integrated marketing strategies aligned with brand, consumer, and business objectives. • Lead the development of annual and seasonal social, influencer, and digital marketing strategies, translating broader brand priorities into channel-specific plans and actionable programs. • Serve as a strategic thought partner to Brand, Product Marketing, PR, Creative, and other cross-functional partners to ensure integrated, cohesive storytelling across consumer touchpoints. • Identify emerging cultural, consumer, platform, and category trends and translate insights into opportunities that strengthen brand relevance and differentiation. • Help shape campaign strategy from brief through execution, ensuring social and influencer are strategically integrated into broader brand campaigns and product launches. • Bring a test-and-learn mindset to marketing strategy, continually identifying opportunities to innovate, optimize, and scale what works. Social Media Strategy & Execution • Own the development and execution of the brand’s social media strategy across key platforms, including Instagram, TikTok, Facebook, and emerging channels. • Lead the social editorial strategy and content calendar, ensuring content is strategically aligned to brand priorities while remaining culturally relevant, platform-native, and engaging. • Oversee the development of high-performing social content in partnership with Creative and internal/external production partners, with de