Senior Manager, Lifecycle Marketing

Maven Clinic is the world's largest virtual clinic for women and families on a mission to make healthcare work for all of us. Through Maven Enterprise, the company partners with more than 2,300 employers and health plans to provide end-to-end women's and family health programs spanning fertility and family building, maternity and newborn care, parenting and pediatrics, and menopause and midlife — improving clinical outcomes, reducing healthcare costs, and expanding equitable access to high-quality care at scale. Through its consumer platform, Maven provides direct access to virtual care across 30+ specialties, as well as dedicated hormone and GLP-1 care programs purpose-built for women. Founded in 2014 by CEO Kate Ryder, Maven Clinic has raised more than $425 million from leading healthcare and technology investors including General Catalyst, Sequoia, Dragoneer Investment Group, Oak HC/FT, StepStone Group, Icon Ventures, and Lux Capital. Recognized for innovation and industry leadership, Maven has been named to the TIME100 Most Influential Companies, CNBC Disruptor 50, Fast Company's Most Innovative Companies, and FORTUNE Best Places to Work. Learn more at mavenclinic.com An award-winning culture working towards an important mission – Maven Clinic is a recipient of over 30 workplace and innovation awards, including: • TIME 100 Most Influential Companies (2023, 2026) • Fortune Change the World (2024) • CNBC Disruptor 50 List (2022, 2023, 2024) • Fortune Best Workplaces for Millennials (2024) • Fortune Best Workplaces in Health Care (2024) • Fast Company Most Innovative Companies (2020, 2023) • Fortune Best Workplaces NY (2020, 2021, 2022, 2023, 2024) About the Role: This is a senior individual contributor role with significant strategic ownership. You’ll build and run the full lifecycle engine for Maven’s consumer products—from first touch through long-term retention—working alongside a lean, cross-functional team of engineers, product managers, and marketers. We’re looking for someone equally comfortable white boarding a six-month lifecycle roadmap as they are urgently debugging why a Braze canvas trigger isn’t firing. What You'll Do: • Architect and own the full consumer lifecycle roadmap, from pre-purchase nurture and conversion flows through post-purchase engagement, win-back, and healthcare-specific journeys such as Rx notifications, refill reminders, and clinical milestone communications • Lead lifecycle go-to-market for new program launches, owning the full communications plan from pre-launch nurture through post-launch engagement and ongoing retention • Build and operate automated flows directly in Braze across email, SMS, push, and in-app channels, including complex segmentation, Liquid logic personalization, and journey QA • Act as a system steward for lifecycle infrastructure: maintain journey hygiene, integration health, and a clean, scalable Braze architecture as the consumer product evolves • Partner closely with engineering on event schema design, data triggers, and Braze integrations; write requirements for backend events, read data specs, and debug why triggers aren’t firing • Design and use AI-assisted tools to draft email copy and rapidly prototype designs, then route through Maven’s content and design teams for review • Maintain and evolve a modular email design system to ensure production remains fast and scalable • Own the lifecycle experimentation program: design A/B tests across subject lines, copy, timing, and flow logic; analyze results rigorously; and report on what is truly driving conversion, retention, and LTV • Monitor funnel performance proactively and translate insights into roadmap recommendations; identify drop-off patterns, onboarding friction, and engagement gaps, and advoca